Click the thumbs up >Ford has revealed that its ‘Signature’ corporate identity (CI) update will be introduced to all new build and refurbishments in its franchised retail network.
Subsequent enquiries have revealed details of the upgraded standards implemented at the facility, located near to Waylands Kia and Marshall Honda, off the A33 in Reading.
A Ford spokesperson told AM that the purpose of Signature was to keep the brand’s showrooms fresh and up-to-date, integrating digital marketing via Discover Ford and Service screens.
He added: “The digitally connected purpose is reinforced in new purchase rooms, where customers can talk in privacy with sales advisors and spec vehicles on-screen in the rooms.