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Alibaba, JD's data disappointment nixes hopes for China consumption revival

Singles Day is a barometer for consumer confidence in China, but Alibaba and JD.com declined to give overall sales data for this year's shopping festival. ....

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Mars Wrigley China Launches First Package Containing 100% rPET in a Local Chocolate Brand

/PRNewswire/ The efficient use of limited resources is key to the future of a low-carbon, green economy. The 14th Five-year Plan for the Development of. ....

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Behind the Work: Dove Makes Office Breaks 'Oddly Pleasurable'

Little Black Book, The team at BBDO Shanghai behind chocolate brand Dove told LBB’s Zoe Antonov why a good chocolate break is the only way to melt away the ‘996 stress’ ....

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万人共聚FBIF2021食品饮料创新论坛，探索新增量，共创新增长-美通社PR-Newswire

万人共聚FBIF2021食品饮料创新论坛，探索新增量，共创新增长-美通社PR-Newswire
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万人共聚FBIF2021食品饮料创新论坛，探索新增量，共创新增长！_行业综合_行业_中金在线

　　左起为君和资本合伙人李婷、经济学人集团大中华区副总裁张宇亮、里斯战略定位咨询中国合伙人肖瑶、大成食品主席韦俊贤
　　里斯战略定位咨询中国合伙人肖瑶从消费者的角度做了分享,她认为,食品饮料本身品类繁杂,不同的品类有着不同的品类状态。食品饮料行业的出海更要重视消费者的认知。
　　大成食品主席韦俊贤则进一步指出,食品饮料品牌走出去,所面临的机会和挑战是并存的。中国的富强、资本的富集都是企业的利好,但出海对品牌的研发、技术、供应链管理等各个方面都形成了挑战,根本上还是要重视品牌自身实力和内涵的积累与沉淀。
　　中国企业出海时具体会遇到哪些挑战?李婷从企业最为关切的角度与三位讨论嘉宾进行了讨论。张宇亮与韦俊贤对于企业在出海过程中的心态问题持有相似的观点,他们认为企业需� ....

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