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A Slapshot of Hops


When the puck drops for the 2021-22 National Hockey League season, Eugene-based Hop Valley will have its craft beer in Seattle’s Climate Pledge Arena concession stands. 
On March 10, the Seattle Kraken announced Hop Valley as the exclusive craft beer for the arena. The hockey team, whose inaugural professional season begins October, says the brewery fits with their climate-friendly mission and expanding the Kraken’s exposure throughout the Pacific Northwest. 
For Hop Valley, the partnership is another notch on the belt of the beer’s sports venue’s list and a way to grow its brand in Seattle. The partnership comes months after the brewery’s parent company, Molson Coors, announced a plan to distribute throughout North America.  ....

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