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B2B Organizations Rely on Content More Than Ever, But Few Provide Adequate Resources

Content Marketing Institute Releases New Research on the State of B2B Content Marketing in North America ....

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Spoiler Alert: B2C Content Marketers Should be Ready for More Responsibility in 2021

Spoiler Alert: B2C Content Marketers Should be Ready for More Responsibility in 2021
Spoiler Alert: B2C Content Marketers Should be Ready for More Responsibility in 2021
NEW YORK, Jan. 27, 2021 Content Marketing Institute (CMI) just released its 11th annual B2C content marketing research report, which includes insights into how content marketers have adapted since the pandemic hit. The
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs.
To download the full report, visit:

The events of 2020 certainly reshaped how organizations conduct their marketing. Most of the B2C content marketers in our survey felt their organization made quick and effective pandemic-related changes and expect the changes they made to stay in effect for the foreseeable future. ....

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