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Customer Personas Can Transform SEO, PPC and Content Marketing New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. Bio 458 They’ve been called user, buyer, marketing, and customer personas. Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing. Advertisement Continue Reading Below Now, executives and senior managers in the search industry and digital marketing world can’t really be blamed for missing this emerging trend. Unlike Rip Van Winkle, who fell asleep for 20 years, we’ve been losing sleep for the past year dreaming up new ways to adapt to sudden shifts in consumer behavior. ....
Spoiler Alert: B2C Content Marketers Should be Ready for More Responsibility in 2021 Spoiler Alert: B2C Content Marketers Should be Ready for More Responsibility in 2021 NEW YORK, Jan. 27, 2021 Content Marketing Institute (CMI) just released its 11th annual B2C content marketing research report, which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs. To download the full report, visit:
The events of 2020 certainly reshaped how organizations conduct their marketing. Most of the B2C content marketers in our survey felt their organization made quick and effective pandemic-related changes and expect the changes they made to stay in effect for the foreseeable future. ....