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linkedin The day Apple launched iOS 14.5, 26 April, was the beginning of the end for automatic access for app owners to IDFA (ID for advertisers), which is used to track users across apps on the operating system and measure the performance of ads. Since Apple announced plans last June to require apps to request the permission of users to track their behaviour, the question of how many would opt in has lingered. The first numbers are now in, and the answer is stark. In US data from analytics firm Flurry, just one in every 25 iPhone users (4%) that had installed iOS 14.5 opted in to app tracking a rate that would seem to render it near useless as a marketing tool.

United kingdomMark syalBelle cartwrightMark readJamie macewanEnders analysisAdvertising week europeApp trackingIos 14 5Indian digital newsஒன்றுபட்டது கிஂக்டம்குறி சியல்குறி ரெட்ஜேமி மஸூவந்எஂடர்‌ஸ் பகுப்பாய்வு