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Mark Stenberg

Mark Stenberg
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The startup behind MrBeast Burger explains the business of influencer ghost kitchens

The startup behind MrBeast Burger explains the business of influencer ghost kitchens aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week s edition: Does that sound like your dream job? Apply here. YouTube star Jimmy Donaldson (MrBeast) launched a pop-up MrBeast Burger restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt. To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands.

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Mailchimp and Patreon announce new email marketing integration

SOPA Images / Contributor Mailchimp announced a new Patreon integration for its users. Patreon creators can now use Mailchimp for data-driven email marketing. The integration comes as the newsletter space continues to saturate. As newsletters become a buzzy topic in media, digital creators are looking to email marketing to turn fans into paying customers and retain current subscribers. The email-marketing platform Mailchimp announced its newest integration on Wednesday, a plug-in that will allow Patreon creators to feed their audience data into Mailchimp marketing campaigns, giving Patreon creators a tool to more precisely target patrons by membership tier and other key metrics.

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YouTube and influencer business trends newsletter January 14

This week's rundown includes inside a new startup that wants to build a network of houses for influencers to film in and record podcasts.

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Meet the new influencer company working with top creators and models on OnlyFans

Meet the new influencer company working with top creators and models on OnlyFans aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Unruly Agency/OnlyFans/Samantha Lee/Business Insider Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Before we get started, I want to first introduce a new reporter on the business of influencers team, Mark Stenberg! You can reach Mark at mstenberg@insider.com and on Twitter @MarkStenberg3. He will be covering all things related to the creator economy and new media models.

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