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Mailchimp announced a new Patreon integration for its users.
Patreon creators can now use Mailchimp for data-driven email marketing.
The integration comes as the newsletter space continues to saturate.
As newsletters become a buzzy topic in media, digital creators are looking to email marketing to turn fans into paying customers and retain current subscribers.
The email-marketing platform Mailchimp announced its newest integration on Wednesday, a plug-in that will allow
Patreon
creators to feed their audience data into Mailchimp marketing campaigns, giving Patreon creators a tool to more precisely target patrons by membership tier and other key metrics.