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Media agencies challenged to go Beyond 3% by SBS and NITV March 15, 2021 10:23 SBS Media has launched Beyond 3%, an initiative to encourage media agencies to learn more about the role and value of Aboriginal and Torres Strait Islander people in media. The announcement: SBS Media is raising awareness of the benefits of greater investment by agencies and brands in Australia’s Indigenous media platforms with the launch of Beyond 3%, an initiative designed to inspire, engage and encourage a long-term shift in the sector. National Indigenous Television (NITV), part of the SBS network, is one of the many media services across Australia providing a voice for Aboriginal and Torres Strait Islander peoples, and a place for their stories to be shared, explored and celebrated. ....
Beyond 3% campaign at SBS / NITV tvtonight.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvtonight.com.au Daily Mail and Mail on Sunday newspapers.
Group M names Claire Butterworth interim general manager of investment, recruitment ongoing February 17, 2021 9:12 Group M has named MediaCom’s Claire Butterworth interim general manager of investment in lieu of a replacement for chief investment officer Nicola Lewis being appointed. Interim general manager of investment Claire Butterworth ADVERTISEMENT As interim general manager of investment, Butterworth will take on responsibility for GroupM’s investment and partnerships function, working with the CEOs and investment leads of Mindshare, MediaCom, Wavemaker and Essence to drive value for clients and leveraging modern investment and partnership services. Butterworth, the chief investment officer at MediaCom, will also continue to work closely with the agency’s team. ....
Features ‘Clients expect what they always have’: Media buyers on supporting media owners and making bold decisions in 2021 What will clients expect next year? How are agencies booking media? And what will clever media buyers be focused on? Mumbrella s Brittney Rigby asks Mark Duffy, Claire Fenner, Virginia Hyland, Megan Kay, Mark Lollback and Ben Shepherd for their thoughts ahead of the new year. December 15, 2020 9:03 In order to negotiate the most treacherous year the majority of media buyers have ever experienced, agencies had to continually revisit media plans, help clients achieve stability and (possibly, depending on the industry) recovery, and juggle a very busy pitch calendar as multiple brands sought cheaper or better partners. ....