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Babylist makes an even bigger bet on baby products with Expectful acquisition

In pursuit of a media-first growth strategy, Babylist has bought Expectful, a wellness platform for new parents. ....

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Want to Work at a Startup? Read This First

[node:summary] - 15 things you need to know, from the bosses themselves ....

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Expectful's new chief executive experienced the trauma she just raised millions to solve – TechCrunch

Expectful’s new chief executive experienced the trauma she just raised millions to solve
Nathalie Walton nearly didn’t become a mother. Now she s the CEO of a startup to help expecting and new moms alike.
Nathalie Walton almost didn’t become a mother. Her risky pregnancy caused her placenta to burst during childbirth, almost killing her and her son last year. Walton, who feels lucky to have survived, says the haunting experience made her an example of a reality she had long known: To be a pregnant Black woman is to be at risk, regardless of economic background.
The stress of her pregnancy led Walton to download Expectful, a meditation and sleep app for new mothers. She recalls stabilizing, emotionally and physically, within a week, bringing an otherwise “soft landing” to a volatile pregnancy. ....

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