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How to get brand purpose right: industry leaders speak

Purpose without purpose is pointless. And consumers see through that fallacy. Leading industry figures explain how they’re trying to get it right – and where they’ve got it wrong. ....

United Kingdom , Marsha Jackson , James Smith , Sophie Broadbent , Gideon Spanier , Johnty Gray , Jamie Hewitson , Dan Saxby , Shannie Mears , Campaign Breakfast Briefing , Matt Bourn Of The Ad Association , Campaign United Kingdom , Kite Factory , Marina Cheal , Matt Bourn , Elephant Room , Net Zero ,

Brands pledge to put purpose before profit during Campaign event

Panels on media planning and buying discussed sustainability and ethics. ....

United Kingdom , Sophie Broadbent , Jamie Hewitson , Shannie Mears , Melda Simon , Dan Saxby , Kite Factory , Adgreen Carbon , Marina Cheal , Adgreen Levy , Little Fires Sustainability , Comms Consultancy , Elephant Room , Black History Month ,