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We all have a collective responsibility to make progress on sustainability

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still. ....

Sebastian Munden , Earth Day , Matt Bourn ,

Green messaging needs to be engaging as well as compliant

Most people are yet to be won over by green messaging, says Alicia Upton of Media Bounty. With more regulation on the horizon, it's time to ensure your environmental pitch is just right. ....

United Kingdom , Florencia Lujani , Jake Dubbins , Advertising Association Matt Bourn , Advertising Association , Matt Bourn , Media Bounty , Sustainability Reporting Directive , Sustainable Advertising ,