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Four Dynamic Leaders from Rich Products Join Prominent Food Industry Boards

Four Dynamic Leaders from Rich Products Join Prominent Food Industry Boards
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Rich's leadership join industry groups | Baking Business

Four to board roles at key organizations. ....

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Rich Products executives join industry boards

Four to new roles at key organizations. ....

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Will these LTOs increase fast casual traffic?

Will these LTOs increase fast casual traffic?
Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine.
BurgerFi has created the Dunkaroos Shake. Provided.
May 12, 2021
Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine, Marie-Claude Laprade, vice president of foodservice strategy and customer marketing for Rich Products Corp., a provider of wholesale food products and ingredients.
Overall, we are expecting a lot of LTO activity picking up over the spring and summer as operators are eager to drive traffic and consumers are ready to try new foods, Laprade told Fast Casual in an interview. ....

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Bold and light: Post-pandemic menu trends revealed

Now that they can finally leave their homes, customers are ready for flavor adventures.
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With 42% of global consumers now calling themselves flexitarians or part-time vegans, restaurants of all sizes and specialties are embracing plant-based options. i-Stock
As customers emerge from their COVID-19 hibernations to meet at their favorite lunch and dinner spots, they re leaning into healthy and lighter fare but also want new and bold flavors.
We expect to see operators release LTOs featuring bold beverages, layering flavors and textures that deliver an elevated beverage experience that is not easily replicated at home, Marie-Claude Laprade, vice president of foodservice strategy and customer marketing for Rich Products Corp., a provider of wholesale food products and ingredients, told Fast Casual in an interview. ....

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