Will these LTOs increase fast casual traffic? Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine. BurgerFi has created the Dunkaroos Shake. Provided. May 12, 2021 Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine, Marie-Claude Laprade, vice president of foodservice strategy and customer marketing for Rich Products Corp., a provider of wholesale food products and ingredients. "Overall, we are expecting a lot of LTO activity picking up over the spring and summer as operators are eager to drive traffic and consumers are ready to try new foods," Laprade told Fast Casual in an interview.