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American Express Announces Next Round of Shop Small Accelerator – WWD

The company teamed up with a TikTok viral fashion brand to gives social media advice to small businesses.

United statesRitika shamdasaniMarianne rauschAmerican expressShop small acceleratorAmerican expres shop smallSmall business saturdayShop smallBusiness savings suite

This Black and Afro Latina-Owned Bookstores Are Thriving—Here s How

American Express is partnering with the American Booksellers Association (ABA) to help amplify six diverse bookstores across New York and Los Angeles.

New yorkUnited statesNoelle santosLos angelesOctavia butlerMarianne rauschAmerican booksellers association for independent bookstore dayAmerican booksellers associationAmerican expressIndependent bookstore daySlit barVice presidentSmall business saturdayShop smallGlobal advertisingBrand management

Can American Express use TikTok to win small businesses?

The financial institution is offering tools for merchants to make better use of the viral video platform.

United statesMarianne rauschBrandon blackwoodGen alphaRichard croneFirst nationalAmerican expressCommunity bankCarolina trust federal credit unionFirst national bankShopsmall acceleratorTik tokSmall business saturdayShop smallElon muskChina based bytedance

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