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Prunelax relaunches using 'dark' humour in disruptive new campaign via Five By Five Global

An unapologetic campaign mums called 'very disruptive, dear' and 'a bit offensive' - developed by independent agency Five by Five Global - will serve to memorably relaunch Actor Pharma's laxative brand, Prunelax. ....

Rukiya Ahad , Matt Lawton , Donna Jacobson , Nick Donovan , Marcus Timpson , Florian Struengmann , Brenden Johnson , Craig Bailey , Marc Grantham , Amar Narula , Lois Vega , Benjamin Odonnell , Production Company , Creative Agency , Says Bailey , Factor Pharma , Creative Director ,

Roar Protein takes on hyper-masculine snack market

Roar Protein takes on hyper-masculine snack market
December 15, 2020 3:06
The body needs protein to out run a bear, and Roar Protein is putting itself forward as the solution.
The campaign from the Primo Foods’ brand pokes fun at the hyper-masculine tropes of the performance snack market, with the protagonist eventually carrying the bear to continue his run.
“The protein snack category is a heavily contested space, but we saw an opportunity to be the real food alternative to the powders, gels and bars currently available,” said Anthony Toovey, Primo Foods’ general manager of marketing and innovation.
“We’re thrilled with the territory The General Store have developed, that lands the macros and the food creds in a way that’s refreshingly different for a protein product.” ....

Steve Carlin , David Jansen , Cameron Creagh , Marcus Timpson , Matt Newell , Anthony Tooveydan Reisingerinfinity , Madeleine Livesey , Melanie Reardon , Zoe Wilkinson , James Shepherd , Darren Bailey , Sommer Smith , Peter Eastgate , Dan Reisinger , Amy Hiscock , Maddie Livesey , Maddie Liveseyprimo Foodsroar Proteinthe , Anthony Toovey , Creative Agency , Roar Protein , Primo Food , General Store , General Manager , Marketing Director , Group Account , News Xtend ,