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Salvos Stores asks Aussies to consider preloved presents in new campaign via The General Store

Each year, over 20 million unwanted Christmas gifts are given, with tonnes of these ending up in landfill. But still, there exists a stigma around giving second hand gifts. Salvos Stores, Australia’s largest second hand charity retailer, are tackling this problem by asking people to make the ‘Prelov ....

Jules Bourges , Chris Scott , Cameron Creagh , Aife Oloughlin , Edwina Morgan , Francisco Magalhaes , Matt Newell , Madeleine Livesey , Julia Elton Bott , Chelsea Nieper , Kade Robertson , Faouzi Hammadi , Harry Antonakos , Darren Bailey , Mathieu Betard , Matt Davis , Graham Pryor , Kiki Jones , Andrew Jones , Kaddoura Vic Chhun , Maddie Livesey , Matt Mcmahon , Sophie Crombie , Maurine Lecerf , Nick Barnett , Salvos Stores ,

Salvos Stores encourages second-hand gifting for Christmas 2021

Salvos Stores encourages second-hand gifting for Christmas 2021
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Jules Bourges , Chris Scott , Cameron Creagh , Aife Oloughlin , Edwina Morgan , Francisco Magalhaes , Matt Newell , Madeleine Livesey , Julia Elton Bott , Chelsea Nieper , Kade Robertson , Faouzi Hammadi , Harry Antonakos , Darren Bailey , Mathieu Betard , Matt Davis , Graham Pryor , Kiki Jones , Andrew Jones , Kaddoura Vic Chhun , Maddie Livesey , Sophie Crombie , Matt Mcmahon , Maurine Lecerf , Nick Barnett , Digital Communications ,

Roar Protein takes on hyper-masculine snack market


Roar Protein takes on hyper-masculine snack market
December 15, 2020 3:06
The body needs protein to out run a bear, and Roar Protein is putting itself forward as the solution.
The campaign from the Primo Foods’ brand pokes fun at the hyper-masculine tropes of the performance snack market, with the protagonist eventually carrying the bear to continue his run.
“The protein snack category is a heavily contested space, but we saw an opportunity to be the real food alternative to the powders, gels and bars currently available,” said Anthony Toovey, Primo Foods’ general manager of marketing and innovation.
“We’re thrilled with the territory The General Store have developed, that lands the macros and the food creds in a way that’s refreshingly different for a protein product.” ....

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