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SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad? ....
SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad? ....
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in. ....
Online marketplace Carousell has launched a new digital and OOH awareness campaign via UltraSuperNew Singapore to highlight their home services offering. Well known in Asia as the leading classifieds group in the Greater Southeast Asian region for secondhand and new items, they wanted more people to ....