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Coca-Cola India Forays into Alcohol Segment

Coca-Cola India has made its first move into the alcohol segment, starting with Lemon-Dou, its global alcoholic ready-to-drink beverage, which the company has started to pilot test in Goa and parts of Maharashtra. ....

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Coca-Cola India: Coca-Cola India forays into the alcohol segment

"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We re very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind." ....

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Coca-Cola Looking To Dips Into India's Alcoholic Beverage Market

In a bid to diversify its beverage portfolio, Coca-Cola has begun market trials for its Lemon-Dou alcoholic beverage in select regions of India, marking the company's inaugural venture into the alcohol sector. This move is reflects Coca-Cola's ambition to establish itself as a comprehensive beverage provider., Companies News, Times Now ....

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Why Coca-Cola is looking for fizz in a different bottle

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US. ....

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Coca-Cola India forays into the alcohol segment, Retail News, ET Retail

Coca-Cola India: "Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We re very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind." ....

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