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Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US. ....
Coca-Cola, a popular brand of soft drinks, has entered the liquor segment in India by introducing its first liquor brand, Lemon Dou. Lemon Dou is a co ....
"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We re very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind." ....
Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US. ....