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Creator Festival s second edition to be held on 15 March

generative ai: Why generative AI is significant for businesses to gain a competitive edge

A recent Adobe research shows that Indian brands are yet to fully embrace generative AI. The Asia-Pacific analysis covered a sample of 5,027 consumers and 1,877 marketing and customer experience professionals.

Indian brands lag in generative AI adoption despite high employee utilisation : Adobe Reserach

Only 5 in 10 Indian brands have adopted generative AI, compared to 9 in 10 employees claiming to have used generative AI in marketing campaigns.

Only 5 in 10 Indian brands have adopted generative AI: Adobe: Best Media Info

Only 5 in 10 Indian brands have adopted generative AI: Adobe: Best Media Info
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Driving Success: Hero MotoCorp s Journey into Experience Led Growth and Digital Transformation

In a recent conversation at Adobe s Best of SUMMIT event, Manav Sethi, Head Media Martech & Growth, VIDA World, Hero MotoCorp, discussed the transformative impact of the company s digital evolution in shaping customer experiences.

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