Mike if i was going to go out and pitch this right now, it would be a very detailed plan. It wouldnt be anything like this. Lemonis im marcus lemonis, and i risk my own money to help businesses. I love investing in american businesses. Woman people are here because i care. Lemonis its not always easy, but i do it to create jobs, and i do it to make money. Do we have a deal . Lets rock and roll. Man yeah lemonis this is the profit. Hatbox is a local hat store in downtown austin and it specializes in any kind of hat. Literally any kind of hat that you can think of. Now, we know that the accessory business is a fast growing business but to have a whole business just on hats i was intrigued by it. Jaron hi. How are you . Lemonis hey, good. How are you . Jaron im jaron. Lemonis jaron . Jaron yes, sir. Lemonis nice to meet you. I love your hat. Jaron thank you. Lemonis this place is bigger than i thought it was going to be. Got to love hats if you work here right . Jaron yes, you do. Lemonis
Lemonis my job is to help this owner appreciate his staff. This isnt gonna go anywhere good. Hayden its not. Lemonis . And rethink his process. If we dont fix this, this business is gonna go nowhere. Im Marcus Lemonis, and i risk my own money to help businesses. I love investing in american businesses. Woman these people are here because they care. Lemonis its not always easy, but i do it to create jobs and i do it to make money. Do we have a deal . Lets rock and roll. This is the profit. So, i received an application from a company in georgia that has a cooler business. Its called polar bear coolers. The overall cooler business has exploded, and particularly the highend cooler business cause people want to invest in something and hold it forever. And the softsided cooler business is a fastgrowing category. Now i love tailgating and i love the outdoors, and so it fits nicely into my portfolio. [ rock music plays ] hayden hello. Lemonis whats that music . Hayden you didnt know how you d
Is fascinating to me, and so before i go to the business, i want to stop off and see what its all about. Oh, hi there. Woman hi. Lemonis how are you . My first stop is the post office, where santas helpers answer all the letters. Woman 2 it will come here if it says north pole. Lemonis this is the best one. One thing i want to do before i leave is write a letter to santa and ask him to give me a good business. This town is fantastic. From a marketing perspective, id say youre starting with a leg up, and thats why i decided to show up with the christmas spirit. When i walk in, im expecting to walk into santas wonderland with ornaments and christmas lights, but instead, it has dark ceilings and the place is totally uninviting. And even worse, theres cameras everywhere. Who decorated this place, the grinch . Mark hey. Lemonis how are you . Mark nice to meet you. Mark. Lemonis mark . Mark yep. Lemonis im marcus. Mark this is heidi. This is. Heidi hi. Nice to meet you. Lemonis how are are y
Patrick i mean, i dont want to be, like, sitting here just. Lemonis . Working . His brand wont just go out of style, it will go out of business. Patrick im just so [bleep] scared. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings gonna change everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. In 2008, Patrick Dilascia moved from new york city to los angeles to launch his namesake clothing brand, dilascia. Patrick i want to have my life. I want to have my dream. Lemonis specializing in screenprinted tshirts with playful designs, patrick built a storefront, a website, and most importantly accounts with bigname retailers, like nordstrom and barneys. And as his company grew, his siblings dan and kelly came to l. A. To pitch in. Pa
I care about the product. Lemonis and dad greg pursues his own ideas. And what is your role . Jennifer not listening. Lemonis . Without consulting anybody. Greg they accuse me all the time, marcus, of going rogue. Lemonis and the further they drift apart. Jennifer you want things a certain way. Chandler do you think i just like to fight . Lemonis . The more the business suffers. Greg weve hustled, man, you know, and we aint got a pot to piss in to show for it. Lemonis if i cant help lyles understand where they want to go and how theyre gonna get there. Jennifer dont tell me that its because of me that were not out there. Lemonis . Their Bright Future will go up in smoke. Chandler leaving would be bailing on them, and i cant do that. I dont know how im gonna get to where im going. That breaks my heart. I dont know what to do. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gon