Patrick i mean, i dont want to be, like, sitting here just. Lemonis . Working . His brand wont just go out of style, it will go out of business. Patrick im just so [bleep] scared. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings gonna change everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. In 2008, Patrick Dilascia moved from new york city to los angeles to launch his namesake clothing brand, dilascia. Patrick i want to have my life. I want to have my dream. Lemonis specializing in screenprinted tshirts with playful designs, patrick built a storefront, a website, and most importantly accounts with bigname retailers, like nordstrom and barneys. And as his company grew, his siblings dan and kelly came to l. A. To pitch in. Patrick people are going bananas for them. Lemonis but then one of their biggest customers closed. Patrick kitson sold 600 a week of those. Lemonis . Putting the business and the siblings under tremendous pressure. Patrick why didnt you just call me in the first place and tell me . Kelly i sent it to you. Patrick its a [bleep] mess. Lemonis now their sales are slipping, their debt is climbing, and patricks dream is in serious danger. Patrick oh, my god, you guys. Dan let people do their job, patrick. Take their advice. Lemonis ive invested in several fashion brands in recent years. And in patricks designs, i see some really fun ideas. If i can harness his creativity and get the business back on track, im confident we take dilascia to new heights. Patrick hello welcome to dilascia. Lemonis im marcus. Patrick im patrick. Its so nice to meet you. Lemonis nice to meet you. Ive seen this logo before. Patrick mmhmm. Lemonis ive seen it at barneys. Ive seen it at nordstrom. Patrick its everywhere. This is kind of what made our brand super famous. I literally drew it on, like, a piece of paper. Im like, we have to make the plane look backwards and do everything in reverse print. Lemonis that is pretty cool. Patrick im originally from new york, and then i moved here, to los angeles. Lemonis where in new york . Patrick im originally from upstate binghamton. Lemonis okay. Patrick which is where we had our family bakery and our family business. And then i lemonis you were a baker . Patrick my dad was. My dad lives in upstate new york. Lemonis and your mom . Patrick is no longer here. Lemonis she passed away. Patrick my mom died eight years ago this week, actually. Lemonis oh, man. Patrick when someone is dealt Something Like that and such a tragedy and she was superyoung, too you can either go super depressed and put your head under the covers, or be like [bleep] it, life is too short. Im gonna live my dream and do exactly what i want. So, 10 weeks later, after my mom died, i found myself living here with no job, and i knew i was gonna have a clothing brand. Lemonis well, your mom would probably dig this. She would think it was cool, right . Patrick she probably would be pissed that i moved to l. A. With no Health Insurance or, like [laughs] i dont want it. I want to have my life. I want to have my dream. When i was 18 years old, i was working for American Eagle in new york, and i worked in italy. I did sweater production for armani in italy, and then i got the job at burlington as a buyer. So, i bought for their 600store chain, and my job was to make them cool. Lemonis okay. And then whats this . Patrick why does it say tmz on it . Lemonis yeah. Patrick so, i have a partnership with tmz. Lemonis is that a license, or how does that work . Patrick yeah, we have their license deal. We do all of their tshirts. We come up with all the designs. So, if you click shop on the tmz website, it goes directly to our website. Lemonis it does . Patrick yeah. Lemonis the fact that patrick has these licensing deals is impressive to me, because if a strong brand gives dilascia the rights to its logo and name, they boost the perceived value of the apparel. It also means that patricks a really good salesperson, because Big Companies dont just license their names to anybody. Patrick so, mens is our biggest part of the store, which is from here on. Kids is probably about 45 of our business. Mens is 35 . Womens is the smallest at 20 . Lemonis the womens Apparel Market in the United States is twice the size of the mens market. But, oddly enough, it only accounts for 20 of patricks business. It should be more like 50 at a minimum. Wheres the womens section . Patrick this right here. Lemonis i would have expected to see more styles, more bodies. And what he is offering the ladies just isnt enough. Man so, these are all your girl stuff . Patrick all girls is right here. Lemonis he doesnt have hoodies. Woman do you guys have hoodies, or no . Patrick not right now. Lemonis the shirts are boxy. And theres not a real wide variety of fits. Patrick these. Woman 2 im probably not a teen. Lemonis if youre a woman looking for some options at dilascia, youre probably gonna go home emptyhanded. Patrick hi kelly hi. Patrick hello. Marcus, this is my sister, kelly. Kelly hi, marcus. Lemonis hi, kelly . Kelly pleasure to meet you. Yes, kelly. Lemonis nice to meet you. Dan hi, im dan. Lemonis dan, nice to meet you. Dan nice to meet you, marcus. Lemonis so you guys all wear the stuff . Dan yeah. Kelly yeah. Lemonis now, is that a ladies body . Kelly yes, this is a ladies body. Lemonis okay. Kelly yeah. Lemonis i was surprised how small the ladies section was in comparison to the universe of fashion. Kelly i would love to do more feminine styles for girls and tweens. I think theres a huge opportunity there. Lemonis how much business do you do overall . Total company. Patrick well, in 2014 we did 1 million. Last year, we did 900,000. And now this year, cause of all the situations were having, were on track to do about 600,000. Patrick you know, one of our biggest retailers that we work with, kitson, is closed. Lemonis how much business did you do with them on an annual basis . Patrick on an annual basis, about 300,000. Lemonis and theyre gone . Patrick gone. Lemonis so kitson was 30 of your business. Patrick easily. Lemonis to lose 1 3 of your entire business when one account goes out of business is way too vulnerable for any business to be. What that tells me is they dont have enough wholesale accounts, and im guessing that has something to do with their narrow Product Offering. And how much revenue does this store do . Dan does about 60,000 a year. This is a constant battle with my brother. He spends a lot of time here selling tshirts and making small sales. Patrick yeah, but im also on the phone. This is like my office. This is like my home. Dan but its an expensive house. [ scoffs ] lemonis do you get paid . Patrick mmhmm. 50,000. Ive taken like three pay cuts this year, though. Kelly i was making that up until march, and now im not being paid. Lemonis so, youre not getting paid, either . Dan no. Lemonis nothing. Do you have equity in the business . Dan no. Lemonis how is the equity split up . Who owns the business . Dan him 100 patrick i own it all. Lemonis you own it all. How did the cash come into the company . Dan when my mother passed away, she left an inheritance to us. Yeah, it was about 300,000. Lemonis a third, a third, a third . Dan yeah. Lemonis so how much money came out of it for this . Dan all of his. Lemonis 100,000. Dan . Is gone, yeah. Lemonis how much of yours went in there . Dan about 20,000. Lemonis okay. Patrick my brother has done everything for me, like, when i opened my first store. Lemonis well, whats the beef with your sister . Patrick i feel like sometimes you talk down to me and you feel like im a moron, when im the one that started this. So, i feel like you just came in and took over, like you were like, this is how were gonna do it. Kelly cause im here im here to get the job done. Lemonis what is your role, exactly . Kelly im able to cut through the chaos and get some things going and add that structure. Patrick i you definitely bring stuff to the company, but my opinion didnt matter. I had no voice. Kelly youre wrong. Patrick even though i have done this for buyers. Ive done this with the people. Kelly a lot of the processes are broken, and we need. Lemonis its still not good, is it . Kelly . To keep it growing. We had to look at doing things differently, and you needed to be open to that. Dan i feel like theyre my kids sometimes, because i have to break up fights. Its that arguing, that is petty sometimes, that drives me crazy. Kelly and i didnt know what i was walking into when i got to this store, and almost babysitting that i had to do of my younger brother. As we were getting ready to come out here, and i was unpacking some things, i found a note from my mom that i had tucked in something, and it said thank you so much for helping patrick out. Thats what familys about. No one cares more than we do. Our name is on it. And its so frustrating cause we all want it to work so bad. You know, we grew up in a family business, we grew up working together, and this is this is everything. Lemonis why is it everything . Kelly [ sighs ] [ shakily ] because we put so much time and effort into it. [ sighs, sniffles ] its been the best job i ever had, and i think when were when were good and were making money, we work so well together. When times get tough and mistakes start happening, we are at each other. Lemonis what id like to see is where all of this is made. Are you guys printing in the back . Where do you do your printing . Patrick we print in our warehouse in downtown l. A. Lemonis okay. Patrick so, we have our warehousing and our printer that we work with in the same building. Lemonis and so i want to understand what the warehouse looks like, where the inventory is. Whats at stake for you right now, with this business . Patrick my whole life. My whole life, i mean lemonis what does that mean . If this thing closes, what happens . Patrick i have nothing. I mean, i eat, breathe i dont i dont, like, do anything else but work. Ive made my friends through this company. I dont have, like, a relationship. I dont have, like, kids. This is all i have. Lemonis its clear to me that patrick has invested everything not just financially, but emotionally, as well. So this would be devastating for him. Patrick here we are. Lemonis . If it doesnt work out. Everything happens here . Patrick yeah, its kind of like the central brain of the company, i guess. Hi, guys. This is marcus. Chris im chris. Nice to meet you. Noel noel. Lemonis noel, nice to meet you. Is this your company . Chris yes. Yes, it is. Lemonis what do you do for dilascia . Chris we do his silk screening. Lemonis all of it . Chris all of it. Lemonis and where are their screens . Chris patricks on this side, and then our other customers. This whole walls him . Chris most of it, yes. Lemonis and how much of this actually is the bulk of the business . Lets say theres how many screens here . Noel over 200. Lemonis 200. And how many of them make up the bulk of the business . Noel like 50. Lemonis 50. And for every screen, 150 of them that got wasted, how much is that money thrown in the garbage . Noel probably like 175. Lemonis out of the 200 screens that patrick has designed, over 150 of them are useless. Patrick pays his printers 175 for every screen they produce. With the ones that are sitting on the shelf collecting dust, thats over 26,000 thats gone to waste. But the losses dont just end there, because thats just the cost of making the screen. Theres time that he put in to make each design, the cost of the fabric used to make the initial run of shirts, and the cost of storing those shirts. All told, i would bet that patricks wasted over 50,000. To say his process is broken is an understatement. Its a disaster. Did you bring the financials with you . Dan i did, yeah. Lemonis can we grab them . Lets sit down and look at them. Dan this is yeartodate. This is last year. Lemonis okay, lets start with last year. So, 919,000 worth of business. 100,000 loss. Wheres the Balance Sheet . 45,000 of inventory, 6,000 of blanks, for a total inventory of 51,000. 16,000 of cash, bringing your total assets to 67,000. So, on the liability side, 198,000 of payables, 15,000 in credit card, 61,000 in merchant loans. 67,000 of assets minus 274,000 in liabilities. So, its 207,000 in whats called negative equity. Essentially, it means the companys insolvent. Do you know what that means . Patrick no. Im screwed . Lemonis no, but. [ scattered chuckles ]. It means that your liabilities exceed your assets. Patrick right. Lemonis and so, typically, what happens in that model is people will then file bankruptcy. At the end of the day, the situation here is very simple dilascia . Theyre out of business. They just dont know it yet. Store rent is 43,000. The store loss 31,382. Kelly the stores a fight. Patrick its always gonna be a fight. Lemonis big fight . Dan for me, its always been. Its probably the biggest one. Patrick you could not pay me 1 million to work out of that [bleep] warehouse. I hate it there. The creativity of the business dan no, it doesnt. Thats a lame excuse. Patrick it doesnt come from me sitting in that cubicle over there. Dan it doesnt come from there, patrick. It does not. Patrick where i get inspired. Its where i get inspired. Dan okay, but it doesnt come from there. Lemonis honestly, patrick, my biggest fear is how much are you willing to pivot and adjust . Patrick mmhmm. Lemonis what im potentially buying into is a guy who. Patrick . Is crazy . Lemonis youre not crazy. Youre creative. [ laughter ] you have good licenses with tmz. I see value in that. You have a lot of contacts with a lot of big boxes, and so theres a recipe there. Im not investing in a pile of tshirts. Im really investing in you. So im gonna make an offer. Okay . So, my offers 200,000 for 50 of the business. Wed be equal partners. But im still 100 in charge. Dan dont you think it seems low to get it going to where you want it to go . To get it where you want it to go, i dont think its enough. Lemonis but i put in more than 200,000 for a business thats losing 100,000, then the equity ask is gonna go up, and i dont want to do that. I dont want you to be disincentivized. I want you to still feel like its yours. Does that make a little more sense . Dan yes. It does. Kelly yeah. Lemonis im gonna find new vendors, im gonna open doors for you. The 200,000 would be spent to pay your vendors and reinvest in some inventory. Dan its a fair deal. Hes gonna grow this, patrick, to the degree that we can never do it. Patrick i know. I think im gonna throw up. Dan patrick, your stuff will be everywhere. Patrick im just so [bleep] scared. Kelly im scared of if this keeps going. Dan this is scary. Patrick i know. Dan what hes gonna do is not scary. Lemonis so, what are we doing . Patrick im not in love with this building. I feel like ill be, like, trapped. I mean, i dont want to be, like, sitting here, just. Lemonis . Working . If you cant change your thinking, im not sure what were doing together. I may have made a mistake. Look, its just like when i tell people abbe confident. Th geico. Stand up straight. And speak with purpose. Yeah . Go on, give it a practice run. Kelsey. Kelsey. Marriage . Oh. Okay. Look maybe you should just show her this beautiful Helzberg Diamond ring . Thats a better idea. Yeah, maybe not in the bathroom. Oooh oh my word geico. Its easy to switch and save. paul sprints holiday deals i need help spreading the word. snowman paul snowman paul here hurry in and switch to save your family money on the Samsung Galaxy s10 for just 0 a month. snowman paul 0 a month i was literally built for this. For people with hearing loss, visit sprintrelay. Com my lady those darn seatbelts got me all crumpled up. Thats ok hey, guys hi mrs. Patterson. Wrinkles send the wrong message. Sorry. Help prevent them before they start with new downy wrinkleguard. Thats better. So you wont get caught with wrinkles again. He borrowed billions donald trump failed as a businessman. And left a trail of bankruptcy and broken promises. He hasnt changed. I started a tiny investment business, and over 27 years, grew it successfully to 36 billion dollars. Im tom steyer and i approve this message. Im running for president because unlike other candidates, i can go head to head with donald trump on the economy, and expose him fo what he is a fraud and a failure. Some things are too important to do yourself. Get customized security with 24 7 monitoring from xfinity home. Awarded the best professionally installed system by cnet. Simple. Easy. Awesome. Call, click or visit a store today. Dan hes gonna grow this, patrick, to the degree that we can never do it. Patrick i know. I think im gonna throw up. Kelly this should be not a throwup feeling. It should be a happy feeling. Dan hes getting us out. Hes getting you out. Lemonis i have another little twist for you. Patrick okay. Lemonis so, my offer to you is 200,000. Patrick yeah. Lemonis . For 50 of the business. Then, once we agree on that, ill go down to 40 , youll go down to 40 , and each of them will have 10 . I wanted to do this for dan and kelly, because i wanted them to feel really vested in the business. But i also thought it would be good for patrick to know that him and his family are in this together forever. Patrick we have have a deal. Lemonis we do . Patrick mmhmm. Lemonis you look, honestly, so stressed. Patrick [ laughs ] im scared. Kelly thank you. Patrick thank you so much. Lemonis congratulations. Kelly thank you, again. Lemonis congratulations. Dan thank you, marcus. [ dog yelps ] lemonis so, i wanted to get everybody together and give you guys who are part of the team who were not at our meeting the other day a quick summary on what happened. The deal that i made with patrick is for me to invest 200,000 for 50 of the business. With that 200,000, were gonna take care of our vendors, were gonna invest in product development, were gonna work on growing the womens category. Kelly i feel better now. Lemonis why . What did you think was going to happen . Kelly i dont know. I was nervous. Patrick shes always paranoid about everything. Kelly im yeah. Lemonis well, you should be paranoid about it a little bit. A little more paranoid it will be good for you. That you didnt think everybody else was gonna clean up your mess, because theyve been doing it for years. Kelly hes the little brother. Were always trying to take care of him. Lemonis why do you help so much . Dan i i dont know. [ sighs ] just something ive always done. Lemonis why . Dan because my mom would have taken care of him. [ voice breaking ] shes not here. Lemonis patrick, youre a lucky guy, because i have rarely seen Family Businesses where you have a brother and sister that makes tons of sacrifices with no theres no reward for them. Patrick i know im lucky. But i would do anything for them, too. Lemonis i can see the talent in you, and my job is to rip it out of you. Even if it hurts. Okay . Patrick mmhmm. Lemonis [ claps ] lets go to work, okay . Kelly okay. Lemonis from what i saw at the warehouse, patrick pretty much produces any idea that pops in his head. Thats his design process. He doesnt want to take into account the time it takes, the money that it takes, or whether the product even sells. Today, im gonna force him to think about it. Like, if i walk through, like, how many of these have you sold . Patrick 20 . Lemonis how many of these did you sell . Patrick probably around 50. Lemonis around 50 . Kelly no, because youve thats been wholesale to nordstrom. Lemonis how many . Kelly [ sighs ] lemonis how many of these did you sell . Patrick a lot. Lemonis how manys a lot . Patrick that was that was big online. Lemonis how many . Patrick like over 100. Lemonis exactly or are you just whiffing it . Patrick im just whiffing it. I lemonis we cant we cant function that way. Wheres the data in the system that supports the numbers . Dan theres no data. Patrick theres no data. Dan theres nothing. Its all a guess. Lemonis im trying to prove one point there is no process to actually launch products. And the three of you liking the design isnt a process to me. I need these guys to know that if they dont know their numbers, they dont know their business. You cant track whats selling or not selling. You cant do any forecasting to build inventory. You cant even monitor trends or customer behavior. You have no shot at success. Let me bring this back to your family business. When your father woke up in the morning, did he just start making bread . Patrick no. Lemonis how did he base his forecast for that day of what to make . Dan based on the orders that came in. Lemonis and so, in the food business, whats the one thing you dont want to do . Kelly waste. Patrick waste. Lemonis why . Patrick cause it goes bad. Lemonis why is this any different than a loaf of bread . This is perishable. I know it doesnt spoil literally. But figuratively, it does. Because fashion goes out of style. Dan right. Lemonis theres a whole store of spoiled goods here. And todays the day theyre gonna go away. Losers . Dan yeah. Lemonis losers . Yes . Patrick uh, yeah. Lemonis what about these . Kelly yeah. Patrick losers. Lemonis losers . Patrick those ones. Lemonis so, i could keep going, and we can pile this thing up. I probably could go through the whole store. This is reckless. And if youre the organized numbers person, youve enabled him to be reckless. So have you. Dan and kelly like to say that they protect patrick from himself, but they enable him to do whatever he wants. Theyre the ones that are supposed to be in charge of operations. What their brother needs is some structure. They have to be able to put that in place and hold him to it. This is where a lot of fashion in los angeles starts. Patrick mmhmm. Lemonis i wanted to take patrick to downtown los angeles, where the Fashion District is. I have an investment in a womens apparel brand called two arrows. Ashley hi. Lemonis this is patrick. Patrick hi, nice to meet you. Ashley hi, patrick. Ashley. Nice to meet you. Lemonis its a Perfect Place for patrick to go in and work with people and see what the right process is to design new items and take it all the way to market. Patrick started a brand called dilascia. Ashley yes. Ive seen it. Lemonis he started it, and he has a tendency to take every idea that comes out of his head, and do what . Patrick make it. [ laughs ] lemonis right. Ashley got it. Lemonis and so, im looking for you guys to show him, from all your years of experience whats the right way to think about an idea to final production . Ashley okay, so jocelyn and i come up with a bunch of ideas. We print pictures out. We see whats in the stores. We really, like, sit together and figure out, what would be the best dresses made in this group . So then we throw up a rough sketch, then we get it cut, we get it sewn, and then we have our finished garment here. Now, if we dont like it, it doesnt go into the sketching phase where it gets put into our line sheet. Lemonis so, sketch to sample, sample to final drawing . Ashley yes. Lemonis so, do you sketch out anything like this . Patrick no, i dont just do a start up of the sketch. Lemonis you do not do this . Patrick no. Lemonis do women traditionally want a v as opposed to a crew . Jocelyn i like a v. But i dont like graphic tshirts. Thats just my opinion. Lemonis because it looks. . Jocelyn it looks too casual. It looks youre in youre at college. It looks cheap, a little bit. Lemonis patrick is literally clenching up that they dont love the fact that hes just in graphic tees. But is it necessary for him to hear, and good feedback . You bet. What hes learning is that he needs to diversify his Product Offering, especially if he wants to expand his business. Do you guys have any extra space that he could sublease from you . Ashley we could probably pull up a chair somewhere. Lemonis pull up a chair, okay. So, whats the rent . Jocelyn we pay about, like, what . Ashley every room is around 600. Jocelyn yeah. Lemonis i really hope patrick understands what im getting at, because the store hes using as his office now, it aint working. Patrick i mean, im not in love with this building, if thats what youre asking me. I dont like the vibe so much. Im more inspired when im, like, around peop like, iii feel like i would be, like, trapped in a building. Theres not Anyone Around me. Theres no distraction. And theres just not nothing going on. Lemonis i see windows and activity, and people coming in and out of the elevator, and fabric and carts, and you can walk the showroom and talk to other people, and theres a cutandsew here. And you can say to somebody, what do you think of this . And they can give you feedback. Patrick i mean, i dont want to be, like, sitting here just. Lemonis . Working . Patrick yeah. I want to work, obviously, but doesnt change ever freak you out . Lemonis it does. It does, but patrick so i should be nervous. Lemonis but if you cant change your thinking, then im not sure what were doing together. I may have made a mistake. Introducing a razor that works differently. The gillette skinguard. Designed with a guard between the blades that helps protect skin. It guards against razor burn on the neck and irritation on the face. Get the shave youve been waiting for. Gillette skinguard. [dinosdont even [dinosaur noises] im serious [dinosaur noises] yes fritolay variety packs. Packed with possibilities. For a limited time, get a outb4course meal your holidays even better starting at 15. 99. Treat yourself to the perfect gift today, because the aussie 4course wont last long and now, get a 10 gift with every 50 in gift cards. Patrick doesnt change ever freak you out . Lemonis it does. It does, but patrick so i should be nervous. Lemonis but if you cant change your thinking, then im not sure what were doing together. I may have made a mistake, because i thought i was investing in somebody that wanted to grow the Product Offering and really build women. Patrick i do. Lemonis so, do you think you would be better off just owning a retail store and getting out of the fashiondesign business . Patrick no. I think my heart is in making the product and developing something. Lemonis but how do you put things up on the board like they do and bring samples in like they do and bounce things off other people like they do when youre taking care of merchandising your store and paying 3,000 a month in rent . Patrick i just. Always thought i could do both. Lemonis has it worked up to now . Patrick no. Its just, you know, i have to make the change. Lemonis there has to be a process for this to work. Patrick i understand. Lemonis you are very talented, and the Company Needs the best of you, not half of you or a quarter of you. Now that weve made some progress with our design process, its time to start thinking about designing. So im taking patrick to a clothing manufacturer to get him started on the new womens line. Patrick yeah, i do like that body. Lemonis have you done that body before . Patrick no. Lemonis okay. The future of this business depends on him getting this right. So, this is burnout, right . Man yes, sir. Patrick i would never put that in my line. Lemonis i have burnout at my stores, and my stores do 15 million. And to get it right, he gonna have to be flexible and open himself up to new colors, styles, fabrics, and bodies. Thats the way this business is gonna grow. I like this as a lightweight hoodie. So, its like a tshirt hoodie. Patrick yeah. Lemonis feel that. Patrick yeah, like a duster. Lemonis the beauty of an expanded womens line isnt that it just gives us access to more buyers, but it also gives us access to different products, higher price points, and bigger margins. Patricks tshirts typically retail for 35. Because they make up such a huge part of his Product Offering, the average customer order at dilascia is around 58. Adding highprice items like hoodies and sweatpants should get that average order up well over 110 nearly doubling the size of the order. I asked for patrick and his siblings to meet me at the store so we can talk about the womens line, but what were actually gonna do is have a little intervention. Where do you do your creative processes . Like right here, or. . Patrick kind of right here. Or, like, running around and, like, meeting customers. And i just get this space just is a reflection of me, and i do get inspired here. Lemonis this store feels like a giant distraction. Patrick having a store is i think its good promotion for the business. Dan this has held you back for six years. Its held you back. Patrick i know. I think its in the wrong spot. Dan you can flourish if you didnt have this. Lets focus on the thing thats really gonna make you a lot of money. Lemonis michael, what do you think . Michael i dont think were selling much here, you know . Lemonis thats not me. Thats not your brother. Thats not your sister. Patrick i know. Lemonis thats the guy you work with every day, who happens to work in the store. Patrick this is my brain. This is what this is, you know. Dan this is you being stubborn. Patrick its not me being stubborn, you guys. Kelly yes, yes, it is. Dan this is stubbornness. Patrick ive been here for six years. Dan its not a business decision. Its never been a Good Business decision. Kelly its ridiculous at this point. Its ridiculous. Lemonis if i hadnt answered your phone call and we hadnt met, what would be happening to this store . Patrick itd be closing in two months. Lemonis im totally into investing in you, but i am not into burning money. Patrick i know. Lemonis and so i think right now you have to make a decision. Im gonna put it all in your hands. Patrick [ sighs ] lemonis its me or the store. Kelly i dont like this piece. Patrick i think its gonna be a big hit. Lemonis it could be a big hit or a big miss. We ordered 10,000 units. That sounds good. Pretty cool, huh . Theyre speaking to mom in japanese, and mom hears them in english. Can you understand me . Yes, i can understand you. Okay. I have a lot of questions. How do you guys fly . What does santa do in the summer . Is mrs. Claus a good cook . Do you guys get presents . Can you roller skate or ice skate . Its versus the other guys. Eese cheering clearly, velveeta melts creamier fine, no one leaves the tablefine, well sleep here. Its the easiest because its the cheesiest. Kraft. For the win win. Frustrated that everyday activities cause wrinkles and theres nothing you can do about it . Now theres a solution downy wrinkleguard is a fabric conditioner that helps protect you from wrinkles all day. 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So just start small. Start saving. Easily set, track and control your goals right from the chase mobile® app. Chase. Make more of whats yours®. Lemonis i think right now you have to make a decision. Patrick [ sighs ] lemonis its me or the store. Patrick i have to close my store. I put a lot of heart into this space. Lemonis i know you did. Patrick it means a lot to me. Lemonis i know. Patrick is a very sensitive guy, but hes also a very nervous person, and he usually likes to run away from his problems. But what happened today is that he dealt with a problem headon. To be honest with you, im very proud of him. Kelly youre making the right decision. Patrick [bleep] you. [ laughter ] man okay. What else is going . Patrick everything. The mannequins are going, too. Lemonis i tasked patrick with supervising the closure of the store, and to his credit, he hasnt missed a beat. Patrick my brother says its time to grow up. Lemonis patrick separated out the good inventory, and he put it in the warehouse. And the bad inventory, hes gotten rid of it. And hes now working downtown. And hes fullsteam ahead with the work on the womens line. Jocelyn only a handful of designers are doing it. Lemonis hes bouncing ideas off of jocelyn and ashley. Ashley so, the next step is to really have a tight branding. Lemonis and hes following the process. Im pretty optimistic. Patrick hello. Lemonis whats happening . Patrick good to see you. Lemonis patrick called me and told me that hes finally ready to show me the new womens line he designed. So i brought dan and kelly so he can show us. What do you have here . Patrick okay, so, basically, the way i broke it down was i had like eight or nine pieces for athleisure for womens. So, i had my core pieces right here, and then from there, we go into, like, our fashion pieces, which is, like, the duster. And then we have our bottoms area, which is, like, the slouchy sweatpant, and ill actually have a short and then a yoga pant with a mesh outline of the plane in it. Lemonis and how are you feeling about it . Patrick i think what i did was beautiful. I think ive really focused on more detail than just embroidery. Kelly i dont like the unisex hoodie. I dont like that. cause its a zipper, and i feel like its gonna get caught in your hair, as a female. Patrick but it doesnt. Kelly and i feel like its gonna pull on your hair. So i dont like this piece. Lemonis it could be a big hit or a big miss. Patrick i think its gonna be a big hit. Lemonis yeah, well, i would expect you to say that. [ laughter ] but i like the fact that youre thinking outside the box. Patrick has followed the design process exactly as we laid out. But, more interesting, hes come up with some really creative ideas. He created a unisex hoodie, and hes starting to utilize some really cool printing techniques. I was impressed. Patrick i think danny got very nervous my first few days, said it was terrible. He knows a good graphic lemonis danny said what was terrible . Patrick my my concept. Dan i was saying it partially to be mean to him, but also to get him nervous enough to go out lemonis why would you be mean to him . Dan not to be to motivate him. I was telling him this stuff to make sure that he followed up with kelly to get the blessing on all of them. Kelly i had it. We went over it. Lemonis were now designing clothes in consensus . Whos the designer here . Dan i just want lemonis whos the designer . Dan patrick is. Lemonis okay. Dan and kellys job is to help keep patrick focused operationally. Do i want them getting involved in the design process . Definitely not. What i invested in is whats inside of his creativity. Let him do his thing. Youre not his mother, youre not his father. Youre his brother and his sister, and youre his business partner. Dan sorry for being hard on you. Lemonis the next thing that i want to see is i want to see some of these basic things actually start to get made. Patrick okay. Lemonis okay . Patrick mmhmm. Lemonis patricks finally finished with the prototypes that ive asked him to make for the womens line. Patrick hi lemonis how are you . So im meeting him at courage b at greenwich, connecticut, to hold the focus group. Were gonna be selling these clothes all over the country. We cant just be hearing from folks in one Little Corner of los angeles. Patrick im nervous. Lemonis what i want patrick to take away from this is getting feedback from lots of customers is a necessary step before going into production. Woman i think the fit is terrible. Patrick really . Woman 2 i just feel like if i do this lemonis where does it feel like its too big . Woman 2 like, i just dont like my crotch, but the back fits great. Patrick would you wear those on, like, a sunday to starbucks . Woman 2 no. Woman 3 if it was wider. Patrick i just feel like so many people do that. Woman 4 the sleeves are just a little bit long. Patrick i think its awesome. Lemonis unfortunately, patrick isnt taking all the feedback the way i expected him to. Woman 2 how much would this retail for . Patrick i have no idea about prices. Woman 2 oh. Lemonis what would you pay for it . Woman 2 75. Patrick i cant believe you said 75 for that. Were not at forever 21 anymore. Lemonis patrick, is everything here . Patrick were missing a couple of the graphic shirts. Lemonis so the shirts that they actually wanted, we dont have . Patrick none. Lemonis and did you call anybody . Patrick no. So chantix can help you quit slow turkey. Along with support, chantix is proven to help you quit. With chantix you can keep smoking at first and ease into quitting so when the day arrives, youll be more ready to kiss cigarettes goodbye. When you try to quit smoking, with or without chantix, you may have nicotine withdrawal symptoms. Stop chantix and get help right away if you have changes in behavior or thinking, aggression, hostility, depressed mood, suicidal thoughts or actions, seizures, new or worse heart or blood vessel problems, sleepwalking, or lifethreatening allergic and skin reactions. Decrease alcohol use. Use caution driving or operating machinery. Tell your doctor if youve had Mental Health problems. The most common side effect is nausea. Talk to your doctor about chantix. The most common side effect is nausea. If i score a goal, uhhuh, oh yeah, uhhuh and oh yeah. Its your turn to bring the snacks. [ding] fritolay variety packs. Packed with possibilities. Oh, ho oh, ho, ho, ho you. You got me. Uh, what do you want . Ive got uh, ai robots, ive got vr goggles. I want your sled, please. No. [ chuckles ] timmy. Itd be a shame if this went viral. For those who never compromise. The mercedesbenz winter event. Whoa. He was pretty good this year. At tmobile, were lighting up 5g, and when you buy a samsung note 10 5g, you get one free. Plus you can experience it on the nations largest 5g network. So do this. On that. With us. Buy a samsung note 10 5g and get one free when you add a line. Spread a little love today spread a little love myy way spread a Little Something to remember philadelphia cream cheese. Made with fresh milk and real cream makes your recipes their holiday favourites. The holidays are made with philly. Their holiday favourites. All this rolling reminds me oi have rolos. Mmmm. Rich Chocolate Candy and creamy caramel, so delicious. Thats how you rolo. Creais back at red lobster. Ast with new creations to choose from; like rich, butterpoached Maine Lobster and crispy crabstuffed shrimp rangoon. How will you pick just 4 of 10 . It wont be easy. Better hurry in. Woman how much would this retail for . Patrick i have no idea about prices. Woman oh. Lemonis what would you pay for it . Woman 75. Patrick i cant believe you said 75 for that. Were not at forever 21 anymore. Lemonis the way patricks dealing with this feedback, its just immature. And im gonna address it. I really feel like youre gonna need to get better at taking feedback. Patrick well, i dont like any negative feedback ever, so of course that part sucks, but i think it was good. Lemonis you still seem a little pouty, and you still seem a little, like, bummed. Patrick i just extremely nervous is literally what it is. Lemonis okay. Dont be nervous. Patrick im when we walk in the door, i freak out. Lemonis but i wanted you to get the feedback, and i want you to get used to saying, okay, maybe i made a little mistake. Im gonna tweak it. Because next week, we are headed to bloomingdales. Patrick [ sighs ] okay. Lemonis . To see the head buyers. The primary thing is to try to get a commitment to carry some of the core stuff the tshirts, things that you love. And i want you to make changes to the line based on the feedback that we got today. All right . Patrick okay. Lemonis youre gonna need to know your pricing. All right. Patrick thank you very much. Lemonis okay, buddy. Patrick thank you. Lemonis good job. Patrick thank you. Lemonis do you want to do anything on the table . Patrick yeah, totally. Lemonis today matters for me more than just getting them to say yes. I want to see how you sell, what your pitch is like, and their response to it. Woman we are ready. Patrick hi. Woman so, this is brooke jaffe from our fashion office. Brooke hi. Really nice to meet you. Lemonis hi, brooke. Marcus lemonis. Brooke hi. Really nice to meet you. Liz hi, im liz jones. Nice to meet you. Lemonis liz, marcus lemonis. Patrick hi patrick. Liz nice to meet you. Patrick how are you . My name is Patrick Dilascia. Our brand is called dilascia. Were a family company. My brother and sister work for me, which most of the time is great. [ laughter ] the brand kind of started off as tshirts, and it just kind of grew really quickly. Then marcus challenged us to do more of a collection, which is what we have here to show you today. So, this is our basic vneck, which is made out of bamboo with a little bit of rayon and spandex in it to give it that soft feel. Liz oh, i like the little airplane. Brooke oh, very cute. Patrick yeah, so thats kind of, like, our brand identifier, with the airplane on there. Liz thats very cute. Patrick thank you. Liz and what would the retail on this be . Patrick this would retail for 60. Liz okay. I like that. Brooke very of the moment. Liz yes. Patrick then, this is our slouch hoodie. Its longer in the back, shorter in the front. We like to do a couple things that make it more versatile to give it more value. The cool thing is the sleeves come off. Brooke love it. Patrick so, you can wear it, and its a little more edgy. Liz and what would the retail on this be . Patrick this would be like 180. Liz okay. Brooke i want that. Lemonis this is really the first time ive seen patrick in the element that suits him best. His sales pitch is strong. Patrick . Comes in a lot of different colors. Lemonis and he knows his numbers. Patrick that one with the flocking would retail around 44. Liz okay. Brooke okay. Lemonis and hes doing all of it without dan and kelly having to hold his hand. Brooke could you put a colored lace . Patrick a hotpink drawstring or Something Like that would really make it pop. I think thats a really good idea, actually. Lemonis but best of all, hes taking feedback the right way. Brooke i love the kitschy, whimsical expressions that reflect your personality. Liz my favorite part of the collection is the graphics. I think the graphics are really fun, and i think customers are looking for things that are gonna surprise and delight them. And then, i think first and foremost, its getting the setup ready. We call it a trunkshow model. So, you bring in the stock and we actually sell it. Then if it takes off, you know, we are big believers in chasing whats good. Lemonis a trunk show is an opportunity for a designer to bring in new products into a retail to have them test it out. If the trunk show goes well, dilascia will become a staple at bloomingdales. Well, we look forward to doing business. Liz okay. Lemonis thank you so much. Brooke thank you. Lemonis this is a big win for patrick. And it gives me confidence that he can do this with any retailer, cause bloomingdales is one of the biggest. Patrick have you seen the tshirts yet . Kelly oh, no. Patrick what . Kelly no. Patrick im gonna have an aneurysm if they didnt send the tshirts. Kelly [ speaks indistinctly ] patrick sucks. Lemonis whos fired up . Whos excited . Patrick hi lemonis whos excited to be here . patrick so excited. How are you . Lemonis look excited patrick look at you. Lemonis we need enthusiasm kelly good morning. Lemonis morning. Kelly good morning. Lemonis did we just take these out of the box . Patrick yep. Lemonis these piles look. Patrick theyre not done yet. Lemonis did these come out of a suitcase or something . Kelly patrick, really, you need to fold the tshirts. Patrick i know. Kelly yeah. Lemonis patrick, is everything here . Patrick yeah. Lemonis is something missing . Patrick yes. Were missing a couple of the graphic shirts. Lemonis why . Patrick they went to connecticut to get tagged with the threeinones, and that box never arrived at my hotel. Lemonis so the shirts that they actually wanted, we dont have . Patrick none. Lemonis okay. And did you call anybody . Patrick no. Lemonis he didnt call anybody . This is like the old patrick. Instead of him dealing with the problem and solving it, he runs away from it. Lemonis i mean, i think, at the end of the day, you get one shot to have a trunk show, and then we show up and we dont have everything. It makes us look like we dont and were not set up, and its like. We look a little halfassed right now. So, what else is missing . Patrick thats it. Kelly thats it. Patrick and the threeinones in heather gray. Lemonis those arent here, either . Patrick no. Lemonis how come . Patrick cause theyre in the box theyre in the same box. Lemonis dude. If your business is in trouble, and you need my help, log on to. Drill . Cordless. Noted. Introducing the capital one walmart rewards card. I love it thats a good one. Earn unlimited 5 back on everything you buy at walmart online. Perfect for all their hints. Okay the capital one walmart rewards card. Unlimited 5 back at walmart online, and unlimited rewards everywhere else. Whats in your wallet . And unlimited rewards everywhere else. My lady those darn seatbelts got me all crumpled up. Thats ok hey, guys hi mrs. Patterson. Wrinkles send the wrong message. Sorry. Help prevent them before they start with new downy wrinkleguard. Thats better. So you wont get caught with wrinkles again. He borrowed billions donald trump failed as a businessman. And left a trail of bankruptcy and broken promises. He hasnt changed. I started a tiny investment business, and over 27 years, grew it successfully to 36 billion dollars. Im tom steyer and i approve this message. Im running for president because unlike other candidates, i can go head to head with donald trump on the economy, and expose him fo what he is a fraud and a failure. Some things are too important to do yourself. Get customized security with 24 7 monitoring from xfinity home. Awarded the best professionally installed system by cnet. Simple. Easy. Awesome. Call, click or visit a store today. Lemonis patrick, is everything here . Patrick were missing a couple of the graphic shirts. Lemonis so, the shirts that they actually wanted, we dont have . Patrick none. Marcus, honestly, i know i should have i [bleep] up. Lemonis patrick made a huge mistake, and whats worse, he didnt do anything about it. He just stuck his head in the sand. Its like the old patrick came back, and we still have to work on that. But right now, we have a trunk show, and we need to sell some product. Welcome to our trunk show. Brooke my favorite tshirt on display. Patrick i know. Yeah, i tried. Lemonis good morning. Brooke hi. Lemonis how are you . Brooke how are you . Lemonis good to see you. Brooke good to see you again. Im, like, looking. I see a colored, even, tie on the shorts. Patrick i changed all the color, yeah, for you. Brooke we talked about that. I actually love the blush with the gray. Its one of my favorite color combinations. It went from being a little masculine to, those are cute. I want to buy those, and have a more emotional response to it. Patrick yay. Lemonis what i will say about patrick is that he stepped up. He made all of the changes that bloomingdales asked for, and that shows me that hes now open to other peoples ideas. And what i feel best about is it confirms my investment in him. Our new womens line is more than just novelty screenprinted tshirts. We have vnecks, shorts, hoodies, and lots of other athleisure wear. Kelly this is our new collection. This is dilascia. Patrick you can take the sleeves off, so its also a vest. Woman oh, wow. Lemonis what do you think of the cut . Woman 2 its perfect. It drapes nicely. Lemonis yeah. Patrick we call it athleisure. Woman 2 this is so cool. I will totally get this. Lemonis we now have a process in place that only makes things that people want to buy. Were not making every idea that pops into patricks head. Woman 3 your prices are awesome. Patrick yeah, i make everything in l. A. Woman 3 thats crazy. Kelly shes taking our lax jfk tshirt. Lemonis and once we have our line in bloomingdales, we can expect a minimum of 250,000 a year in sales, just from one retailer. Woman 4 awesome. Thanks so much. Lemonis you thought i was gonna change the name. Patrick 110 . Lemonis but thats your familys name. Patrick yeah, i know. Lemonis and people know it. Patrick yeah. Lemonis because family is really such an integral part of the dilascia business, i wanted to surprise patrick, so i brought his father down from upstate new york. What i wanted his dad to see is how far patrick has come. Patrick its a relief it didnt change. Lemonis its a family business, you know . Patrick it is. Lemonis hey, dan. Dan hey, marcus. Lemonis how are you . Dan how you doing . Patrick [bleep] off. Are you serious . Dan sr. hi, patrick. Patrick hi, dad. How are you . Dan sr. im good. Patrick what are you guys doing here . Dan just wanted to stop by and say hello. Dan sr. how are you, sir . Lemonis good. Im marcus. Mr. Dilascia . Dan sr. yes. Lemonis nice to meet you. Dan sr. same to you. Lemonis did you bring us any baked goods today . Dan sr. no, im done with that. Lemonis youre done with the bakery. Dan sr. i did that for 43 years. Lemonis arent you proud of your son . Dan sr. yes, i am. Yes, yes. Lemonis i see a lot of families working together, and i think its a testament to you and your wife how dan and kelly have really taken care of patrick. How does it feel to have everybody together . Patrick its so nice. Its i love it. Lemonis is it any better working with patrick now, kelly . Kelly i was thinking about this yesterday, cause we drove from upstate together with not one fight. Patrick yeah. Lemonis was he sleeping . [ laughter ] now that patrick has a process in place, he wont need to be saved by his family every time. Patrick i cannot believe you guys are here. This is, like, crazy. Lemonis he still has some growing up to do, but hes made progress. Ill accept baby steps. Patrick thank you so much for everything. I appreciate it. Lemonis im proud of you. Patrick thank you. Lemonis got to love hats jaron yes, you do. Ight . Lemonis tonight on the profit, i visit two businesses with twists that i never saw coming. First, i visit austin, texas. Lauri good to see you. Lemonis . And meet a woman who owns a hat store. Does it fit my fat head . Lauri nope. Lemonis . With an unbelievable passion. How many different hats are in here . Lauri all of them. Lemonis but how many different kinds . Lauri lots. Lemonis . Offset by her quirks. Lauri this is my cash wrap, and if i die ill be buried in it or burned up in it. Lemonis then i go to utah to meet a snow and skiboard manufacturer funded by deep pockets. And how much have you invested in this business . Lou 6 million. Lemonis im sorry . Lou 6 million. Lemonis unfortunately, its leader has an arrogance to match