Ogilvy’s new Futures trend report ‘The Real, the Unreal, and the Reinvented’ has been released. The report explores new marketing technologies, new takes on brand purpose and the reinvention of traditional communication approaches.
The annual collection of marketing and communications insights
Roland Gurney of branding agency Treacle examines why agencies today are building their own software-as-a-service (Saas) products, rather than buying them.
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