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Ford Motor Co. plans to reveal the all-electric F-150 Lightning on May 19 during an evening extravaganza that begins at 9:30 p.m. in a livestream event at Ford World Headquarters in Dearborn, the company announced at noon Monday.
The Free Press first reported earlier Monday on the installation of a projection screen at the headquarters over the weekend but Ford declined to comment then on anything involving the situation.
Ford spokeswoman Emma Bergg declined to provide any detail about how the new big screen will be used for the event. More to come. We re excited.
The global event will be broadcast live with more than 30 ways to watch, including Facebook, YouTube, Twitter as well as sites in Times Square in New York City and Las Vegas Boulevard, Ford said in its English and Spanish news releases.
He raced the 1966 Ford Cobra again. And won on both days.
Ford CEO Jim Farley, known as a classic car enthusiast, flew to California last week to compete in the Trans Am SpeedTour at WeatherTech Raceway Laguna Seca series organized by the Sportscar Vintage Racing Association. His race came after Ford released a first-quarter earnings report that exceeded investor expectations.
On Wednesday, he and his Chief Financial Officer John Lawler fielded questions from heavy hitters at Bank of America, Deutsche Bank, JP Morgan, Wells Fargo and RBC Capital Markets on the forecast for the semiconductor shortage plaguing Ford and other automakers.
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Ford Motor Co. reported $4.8 billion in earnings before interest and taxes with net income of $3.3 billion for the first three months of this year, a dramatic contrast to one year ago even while challenges lie ahead.
For the first three months of 2020, Ford reported an earnings before interest and taxes loss of $632 million, which was the company s first such quarterly loss since 2009 during the Great Recession. The company saw a net loss of $2 billion a year ago.
However, Ford warned that the next three months will see serious parts supply problems related to semiconductor chips that could cut planned production by 50%. That is expected to seriously bruise second quarter revenues, earnings and cash flow.