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Zepp to Promote Sleep Health Together with the World Sleep Society, Create a Lullaby for You and Your Friends on World Sleep Day


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Get Tips and Tools to Prioritize Regular Sleep for a Heathier Future.
SHENZHEN, China, March 17, 2021 /PRNewswire/ World Sleep Day is just around the corner. Zepp (NYSE: ZEPP), through exquisite wearable technologies, is promoting regular sleep and healthy futures for people worldwide. On this special day, Zepp invites everyone to
Create Your Own Lullaby on its interactive website: www.ZeppLullaby.com. As the Diamond sponsor of World Sleep Day 2021, initiated by the World Sleep Society, Zepp calls on everyone to take the first step towards a
Regular Sleep and a Healthier Future.
How Zepp Lullaby Came About
Since its inception in 2013, Zepp has put tremendous effort into becoming a trusted personal sports and health companion, investing in health management research with experts worldwide. In October 2020, Zepp commissioned an independent poll, named the Zepp Global Sleep Report, of 12,000 respondents across six countries, to understand the concern ....

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How Zepp is rethinking its smartwatch marketing strategy to become 'all-round health partner'


By Shawn Lim-22 January 2021 01:00am
“We look forward to empowering our users to live healthier and happier lives”
The marketing of smartwatches more often than not involves models running while wearing the gadgets, or celebrities showing them off as stylish accessories. As Zepp’s spokesperson tells The Drum, however, the Chinese-born international wearables brand is looking to do things a little bit different.
Zepp, which entered the North American exercise market 10 years ago with its wearable sensor devices to help people monitor and analyze their exercise data, underwent a relaunch in August.
Zepp s spokesperson explains that the pandemic has been slowly altering how people manage their health and wellbeing and that it has become more important for Zepp to reinforce its sense of purpose, innovate rapidly and get closer to the communities it serves through artificial intelligence. ....

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