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Toyota Australia launches new campaign for HiLux showcasing the power of an Unbreakable Connection via Saatchi & Saatchi

Toyota HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has built over 50 years. Toyota Australia, via Saatchi & Saatchi, has once again brought to life the special bond that exists between Hilux and its owners. ....

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Toyota Australia's 'Unbreakable Connection' for HiLux via Saatchi & Saatchi

The special bond that exists between Hilux and its owners. ....

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Toyota launches the All-New LandCruiser 300 in latest campaign via Saatchi & Saatchi Australia

Toyota has raised the bar again with the launch of the all-new LandCruiser 300; packing more power, capability, luxury and technology than ever before. In its latest campaign via Saatchi & Saatchi Australia, to launch the LandCruiser 300, Toyota drives home how the LC300 doesn’t just take you an ....

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Toyota launches 'Where Freedom Meets Family' Kluger Hybrid campaign via Saatchi & Saatchi – Campaign Brief

April 15 2021, 9:23 am | BY Ricki Green | 3 Comments
Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, that takes a light-hearted look at modern family life.

‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.
Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
Says John Pappas, chief marketing officer, Toyota Australia: “We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.” ....

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Saatchi & Saatchi launches new Toyota Kluger campaign with parents ditching the kids for a drive

Saatchi & Saatchi launches new Toyota Kluger campaign with parents ditching the kids for a drive
April 15, 2021 10:26
Toyota has launched a campaign by Publicis’ Saatchi & Saatchi to promote the new Toyota Kluger Hybrid, positioning it as a vehicle that the whole family, including parents, will enjoy.
The “Where Freedom Meets Family” spot sees the parents ditch their kids with their grandma to drive the car.
The integrated campaign, directed by Fiona McGee at Good Oil, will run on broadcast television, digital, point of sale sponsorships and CRM.
Last month, Toyota handed both its creative and media accounts to Publicis. Saatchi & Saatchi was selected to continue to lead Toyota’s brand and select portfolios. ....

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