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NielsenIQ Rises to the Omnichannel Measurement Challenge

CHICAGO (BUSINESS WIRE) Dec 8, 2021 ....

United States , United Kingdom , Sebastien Monard , Fernanda Paredes , Lorena Elizondo , Mikolaj Piotrowski , Lara Clementi , Julia Mayer , Alex Tekip , Edouard Natt , Head Of International Measurement , Advent International , Western Europe , North America , Chief Strategy Officer , Internationale Commerce Measurement , Rakuten Intelligence , Data Impact , Marta Correia , Business Wire ,

NielsenIQ rises to the omnichannel measurement challenge

The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze . ....

United States , United Kingdom , Sebastien Monard , Fernanda Paredes , Lorena Elizondo , Mikolaj Piotrowski , Lara Clementi , Julia Mayer , Alex Tekip , Edouard Natt , Head Of International Measurement , Advent International , Business Wire , Western Europe , North America , Chief Strategy Officer , Internationale Commerce Measurement , Rakuten Intelligence , Data Impact , Marta Correia ,

NielsenIQ Rises to the Omnichannel Measurement Challenge

The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze sales, market share and consumer behavior must also change. In an environment that continues to experience seismic shifts, measuring when, where and how consumers are buying is imperative. ....

United States , United Kingdom , Lorena Elizondo , Edouard Natt , Head Of International Measurement , Advent International , Western Europe , North America , Chief Strategy Officer , Internationale Commerce Measurement , Rakuten Intelligence , Data Impact , Media Contact , Mnichannel Measurement , Analyze Sales , Market Share , Consumer Behavior , Seismic Shifts , E Commerce Measurement Tools , Etail Industry , Innovative Solutions , Dpr Compliant , Lorena Elizondo , Lément Colin , Irect To Consumer , Quick Commerce ,