In Experian Limited v The Information Commissioner, the First Tier Tribunal in the UK ruled on ICOs action requiring Experian to change how it processes personal data for direct marketing purposes. Tribunal ruled in favor of Experian, issuing a Substituted Decision Notice
The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze sales, market share and consumer behavior must also change. In an environment that continues to experience seismic shifts, measuring when, where and how consumers are buying is imperative.