Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress. She and her co-workers chip in to buy Legos at Target and play at their desks. She also started playing with Silly Putty again, noting she felt comforted by the bouncy rubbery stuff that changes…
Industry experts and toymakers from Mattel’s American Girl and Build-a-Bear say their new adult customers are here to stay and are creating new products, services, and websites with this clientele in mind.