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Toy manufacturing industry undergoing changes - Canadian Manufacturing

Play time is any time

Toymakers aim more products at grown-ups

Toys for Grown-ups a Growing Market

Before the COVID-19 pandemic, many adults turned to toys to remember feelings from their childhood. The stresses from the worldwide health crisis only grew that trend, said Jim Silver. He is editor-in-chief of TTPM, a toy review website.

United statesNew jerseyChris kempczinskiElizabeth hulanickAshley thompsonGenevieve cruzLego groupAssociated pressGroup incSilly puttyAmerican girl cafeBear caveHappy mealsStar warsHarry potter linked legoIsten learn

Not just for kids: U.S. toymakers aim more products at grown-ups

Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress. She and her co-workers chip in to buy Legos at Target and play at their desks. She also started playing with Silly Putty again, noting she felt comforted by the bouncy rubbery stuff that changes…

United statesNew jerseyChris kempczinskiElizabeth hulanickLisa costantinoJaime cygielmanMarisa dragosGenevieve cruzLoren breretonLos angelesDee ann durbinMattel american girl to workshop incGroup incSilly puttyAmerican girlJim silver

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