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Adobe Announces Industry's First CDP Architected For First-Party Data

Adobe Announces Industry's First CDP Architected For First-Party Data
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Adobe Announces Real-time Customer Data Platform (CDP)for First-Party Data

PHOTO:
Victor Solanoy
Adobe has announced the newest iteration of its Real-Time Customer Data Platform (CDP), an application for first-party data-driven customer acquisition and engagement. Adobe Real-Time CDP aims to help brands activate customer data to manage entire customer profiles and journeys in one system, without the need for third-party cookies. According to Adobe, this will be the first CDP built from the ground up for first-party customer data.
Consumers today are more attentive to the data they share, which has resulted in a myriad of privacy regulations globally. Meanwhile, as expectations for personalized brand experiences remain at an all-time high, third-party cookies, which marketers have relied on to track unknown visitors, will no longer be supported in browsers. By adopting a first-party data strategy, companies are still able to provide customers with the most relevant, personalized experience by only using the information that customers choos ....

Victor Solanoy , Forrester Research , Party Data To Power , Real Time Customer Data Platform , Anil Chakravarthy , Digital Experience Business , Worldwide Field Operations , Adobe Real Time , Segment Match , Look Alike Segments , Data Deprecation Plan , ஃபாரெஸ்டர் ஆராய்ச்சி , ரியல் நேரம் வாடிக்கையாளர் தகவல்கள் நடைமேடை , அனில் சக்ரவர்த்தி , டிஜிட்டல் அனுபவம் வணிக , உலகளவில் புலம் செயல்பாடுகள் ,