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Blended grain whiskeys continue to lead global market demand with promising growth opportunities through the forecast period. Premium whiskey brands will gain substantial traction owing to superior price to quality ratios. High preference among consumers to drive the wheat based whiskey segment. South Asia and Oceania continue to be at the forefront of demand, with considerable expansion of urban cultures. Whiskey Market: Key Driving Factors Soaring whiskey consumption, particularly by the millennial consumer demographic, will assist the rise of market. Expansion of the HoReCa sector and growing inclination towards whiskey blends experimentation will contribute to market growth. Increasing preference for premium and super premium whiskey is driving sales of whiskey in developing regional markets. ....
Nearly 70 per cent of malt distilleries are ultimately owned by companies outside Scotland with wealthy people linked to the whisky industry including a French fashion billionaire, an Australian yoghurt tycoon, a Swiss philanthropist and Thailand’s richest man. The Ferret can reveal that of the 126 Scots distilleries only a third (42) are owned by Scottish firms. Companies based in Bermuda, Gibraltar, China, France, Japan, Philippines, Taiwan and Thailand are among those investing in an industry which was worth £3.8bn to the Scottish economy in 2020. Foreign investment has been welcomed by some commentators. But others expressed concern that profit could flow out of Scotland and domestic industry be excluded. ....