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Blended grain whiskeys continue to lead global market demand with promising growth opportunities through the forecast period. Premium whiskey brands will gain substantial traction owing to superior price to quality ratios. High preference among consumers to drive the wheat based whiskey segment. South Asia and Oceania continue to be at the forefront of demand, with considerable expansion of urban cultures. Whiskey Market: Key Driving Factors Soaring whiskey consumption, particularly by the millennial consumer demographic, will assist the rise of market. Expansion of the HoReCa sector and growing inclination towards whiskey blends experimentation will contribute to market growth. Increasing preference for premium and super premium whiskey is driving sales of whiskey in developing regional markets. ....