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Code-free custom conversion, and 5 other new Microsoft Ads updates

The new features aim to increase efficiency and help advertisers better target their campaigns. ....

United States , Nicole Farley , Microsoft Clarity , Universal Event Tracking , Customer Match , Custom Audiences , Microsoft Account , Multimedia Ads , Microsoft Advertising , North America , Search Ads , Bing Maps , Local Search Ads , Search Engine Land , Marine Corps ,

Google Local Search Ads Will Now Require Five Reviews

Google is changing how Local Search Ads work, requiring five reviews for a listing instead of just one. ....

Service Ads , Local Search Ads , Search Engine Land , Local Service , Google Ads Liaison ,

7 Local Marketing Measurement Best Practices for Times of Crisis

7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
Marshall NymanAccount Director at Rio SEO
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Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.
Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.
Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers. ....

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