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Is there a place for new ad-supported news channels?


Is there a place for new ad-supported news channels?
Can GB News (or any other ad-supported linear TV news channel for that matter) succeed in a world where younger audiences skew towards streaming alternatives? As part of The Drum’s deep dive into the future of TV, we look at why it is betting on a subscription product to bolster its ad revenue.
Andrew Neil’s news channel GB News has itself been the source of headlines since its launch was announced. It has signed up some significant talent – often poached from other UK news outlets – and announced a suite of programing designed to separate itself from the nominally objective Sky News and BBC. It is by no means a cheap experiment in adding to media plurality in the UK, even if its proponents claim it appeals to a marginalized part of the population. ....

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