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Coca-Cola has confirmed an eight-year extension of its partnership with the ICC, making it the longest-standing brand linked to cricket. The Coca-Cola Company and ICC sealed the deal at ICC s headquarters, extending their collaboration until 2031. This enduring bond marks a 13-year association, celebrating their global partnership. ....
The venture would take HCCBs total employee base in the state to more than 1,500, the statement said. HCCBs existing network in Gujarat includes 285 distributors and over 2.2 lakh retailers, it added. ....
"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We re very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind." ....
Coca-Cola India is expecting strong consumer demand in the current quarter due to the ongoing cricket World Cup and festive season. The company plans to have the highest marketing spends ever in the second half of the year, with a focus on brand activations during festivals and cricket events. The company is one of the lead sponsors for the ICC World Cup and expects the fourth quarter spends to be 5-7% higher than in a normal year ....