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© Provided by Xinhua Chinese brands gain foothold in Japan by catering to the needs of demanding Japanese customers and adopting differentiated approac ....
While Japan's unique business culture and strong emphasis on quality may have deterred some foreign firms seeking quick money to enter the country, an increasing number of Chinese companies, with their long-term commitment and solid steps, are starting to gain a foothold in the hard-to-crack market. ....
When shopping in Japanese home appliance stores, customers can always see Chinese brands at conspicuous places in recent years.The new products developed for young Japanese are popular, and placed in prominent positions in stores, breaking the market monopoly of Japanese brands. ....