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The Ratings Experts from RESEARCH DIRECTOR, INC. – marching cheek-by-jowl with the algorithmic aces from XTRENDS – are back for another slog through the numbers. We get our collective hands and keyboards dirty, so you don’t have to. Read with us as we plow through another five markets worth of data. We sort out the winners and those that did not win, seeking out the highs and lows of a survey that began on 7/21 and concluded on 8/17. There were no federally mandated holidays . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – in league with the math masters from XTRENDS – are back with yet another thrilling, action-splattered episode of the ratings game. A reality show like no other that features drama, tension-building competitions, triumph, and tragedy. All emanating from a single 28-day period. This one began on JUNE 23rd and concluded on JULY 20th and is commonly known as “JULY.” It featured record-breaking heat, wildfires, vacations, . ....
In the real world, JUNE marks the midpoint of the year. However, we don’t live in the real world. In the alternate reality known as the radio, upside down JUNE is just another 28 day grouping. This one ran from MAY 26th through JUNE 22nd. It featured a long holiday weekend, a salute to dear old dad, and the longest day of the year. It was also the beginning of the vacation season with the requisite traffic delays and flight cancellations. How did it all affect the average radio . ....
As is our wont, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math wizards at XTRENDS – often ponder what songs pertain to the month we are reviewing. MAY is particularly vexing because it is not only a month – it’s an auxiliary verb (take that, sixth grade English). Many a song with MAY in the title may or may not be about the month. However, we did stumble upon one specimen that was, shall we say, a bit of a surprise. It comes . ....