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Top News In Lexicon Branding Today - Breaking & Trending Today

'It's The Best Job In The World': Man Gets Paid To Name Companies, You Might Recognise Some

Anthony Shore's job is to create new and inventive names for organisations as well as products or services in need of branding. ....

Landor Associates , Arthur Andersen , Tonal Home Gym , Virgin Voyages , Slow Churned Ice Cream , Adobe Lightroom , Fedex Custom Critical , Operative Words , Lexicon Branding , Andersen Consulting , Anthony Shore ,

Meet the 'professional namer' behind Fortune 500 brand names

Meet the 'professional namer' behind Fortune 500 brand names
fortune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fortune.com Daily Mail and Mail on Sunday newspapers.

Boring Company , International Chamber , Arthur Andersen , Trademark Office , Landor Associates , Anthony Shore , Adobe Lightroom , Slow Churned , Virgin Voyages , Fedex Custom , Qualcomm Snapdragon , Fitbit Ionic , President Obama , Lexicon Branding , Andersen Consulting , Elon Musk ,

Developing Effective Brand Names: Lessons From A Naming Guru

David Placek, Founder and President of Lexion Branding is interviewed on the topic of how to develop an effective brand name. ....

United States , Stanford University , David Placek , William Laben , Vanitha Swaminathan , Kevin Lane Keller , Strategic Brand Management , Lexicon Branding , Subaru Outback , Impossible Foods ,

Who Names Electric Cars? These Are The Worst

The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power. ....

United Kingdom , Elon Musk , David Placek , Nissan Ariya , Porsche Taycan , Lucid Group Inc , Toyota Motor Corp , Honda Motor Co , Polestar Automotive Holding United Kingdom Plc , Motors Co , Who Names Electric , These Are The Worst , Chevrolet Suburban , Honda Motor , Lexicon Branding , Subaru Outback , Daihatsu Naked , Ford Probe , Studebaker Dictator , New York Football Giants , Chevrolet Bolt , Electric Car Names , Electric Car ,

Why Are Electric Car Names So Bad?

Carmakers are all-in on electric options, but branding them has been a half-baked mashup of ideas. ....

United Kingdom , Rathaphon Nanthapreecha , Porsche Taycan , Elon Musk , David Placek , Nissan Ariya , Honda Motor Co , Polestar Automotive Holding United Kingdom Plc , Motors Co , Lucid Group Inc , Toyota Motor Corp , Chevrolet Suburban , Names Die Hard , Bloomberg News , Honda Motor , Lexicon Branding , Subaru Outback , Daihatsu Naked , Ford Probe , Studebaker Dictator , New York Football Giants , Chevrolet Bolt , Kyle Stock , Electric Car , Electric Vehicle , Electric Car Names ,