Latest Breaking News On - Lexicon branding - Page 1 : comparemela.com

'It's The Best Job In The World': Man Gets Paid To Name Companies, You Might Recognise Some

Anthony Shore's job is to create new and inventive names for organisations as well as products or services in need of branding.

Meet the 'professional namer' behind Fortune 500 brand names

Developing Effective Brand Names: Lessons From A Naming Guru

David Placek, Founder and President of Lexion Branding is interviewed on the topic of how to develop an effective brand name.

Who Names Electric Cars? These Are The Worst

The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power.

Why Are Electric Car Names So Bad?

Carmakers are all-in on electric options, but branding them has been a half-baked mashup of ideas.