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What role do brand mascots play in grocery today? thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. ....
Ricola hat sein globales Markendesign überarbeitet. Dieses soll natürlicher wirken und die Nähe zur Natur betonen. Die Kampagne startet im November. ....
Creative life after lockdown – how agencies see their future thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
This article is part of The Goodness Issue, a special edition of The Grocer dedicated to celebrating the work the grocery industry has done to tackle environmental, political and humanitarian issues facing the world today
No politics at the dinner table, please. For a long time, that was the unwritten rule for almost all food and drink brands. In the past few years, though – and the past 12 months, in particular – this rule seems to have flown out the window. “Now it’s becoming a consumer expectation,” says Christina Miller, connections director at VMLY&R, “that brands not only talk the talk but walk the walk when it comes to activism, no matter the category.” ....