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This article is part of The Goodness Issue, a special edition of The Grocer dedicated to celebrating the work the grocery industry has done to tackle environmental, political and humanitarian issues facing the world today
No politics at the dinner table, please. For a long time, that was the unwritten rule for almost all food and drink brands. In the past few years, though – and the past 12 months, in particular – this rule seems to have flown out the window. “Now it’s becoming a consumer expectation,” says Christina Miller, connections director at VMLY&R, “that brands not only talk the talk but walk the walk when it comes to activism, no matter the category.” ....
Black Tower wine has seen a 30% rise in sales of their Fruity White in stores nationwide during the first weeks of 2021 as shoppers turn to the brands they trust on taste and value for money amid the third national lockdown. ....
Packaging Substrate / Materials: Cardboard To celebrate Lefranc Bourgeois’ 300 Anniversary, leading design agency Lewis Moberly, have created the packaging design for a range of four gift boxes. Established in 1720 Lefranc Bourgeois are a leading brand of artists’ materials, iconic and revered by professionals and amateurs alike. Used by generations of masters; from Cezanne to Monet, Degas to Van Gogh. Each commemorative set has been created to celebrate the superior qualities of their products. These vibrant, collectable gift boxes will help raise brand awareness, increase sales and reach new customers. ....