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The 2023 QSR® Drive-Thru Report | QSR magazine

Taco Bell’s two-story, neon purple-lit “Defy” arrived with a bold objective: Get customers through the drive-thru in two minutes or less. When franchisee Border Foods built the 3,000-square-foot showstopper in June 2022 in Brooklyn Park, Minnesota, it triggered a tidal of social chatter. Was this the most ambitious prototype ever built in fast food? ....

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Taco Bell's Gravity-Defying Restaurant is the Future of Fast Food

Inside Taco Bell’s most ambitious prototype in brand history. ....

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The evolution of a post-pandemic restaurant drive-thru

Restaurant chains raise the bar to capture diners who don’t want to leave their car ....

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Taco Bell Opens New Restaurant That Focuses on App Ordering, Third Party Deliveries

Taco Bell has recently opened its concept restaurant that only takes orders made online or through the traditional drive-thru setup in Brooklyn Park, Minnesota. ....

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Taco Bell opens Defy concept unit

The long-awaited Taco Bell Defy restaurant has opened in Brooklyn Park, Minnesota. The concept has a two-story model that delivers innovative technology and design, according to a company press release.
"Taco Bell Defy is an incredible innovation for our brand, and one that s meeting our consumer in a really unique way. ....

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