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The 2023 QSR® Drive-Thru Report | QSR magazine

Taco Bell’s two-story, neon purple-lit “Defy” arrived with a bold objective: Get customers through the drive-thru in two minutes or less. When franchisee Border Foods built the 3,000-square-foot showstopper in June 2022 in Brooklyn Park, Minnesota, it triggered a tidal of social chatter. Was this the most ambitious prototype ever built in fast food? ....

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