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Big-Eyed Baby Jaguar Is Not the Right Emblem for the Namesake Carmaker 27 Feb 2021, 8:40 UTC · by Part of the Jaguar Land Rover group, the present-day Jaguar was born into the world in 1922 as the Swallow Sidecar Company. Its cars are currently identified by two logos, the leaping jaguar at the rear and the roaring jaguar up front, but there was a time when another badge might have spelled trouble for the brand. 2 photos Initially created by two motorcycle lovers, William Lyons and William Walmsley, the company was transformed into S.S. Cars Limited about a decade later. That went fine for a while, and the company’s logo, with the SS lettering trapped inside the stylized body of an eagle with tails and wings but no head, didn’t offend anyone. Then Nazi Germany came along, and SS became a symbol for something else entirely. ....