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174-Year-Old Peugeot Lion Logo Goes Cub Again in Impossible Rendering 28 Feb 2021, 8:58 UTC · by According to French carmaker Peugeot itself, the lion logo it (still) uses on its cars first appeared 1847. It was, of course, not used on vehicles, but on the steel products made by the namesake family, but in some ways that makes the lion the oldest logo in the automotive world. 21 photos History books note that Émile Peugeot applied for the lion trademark in 1858, decades before the first actual car made by the French came to be. This particular animal was chosen by the French because allegedly it could best describe the strength and sharpness of the products they made. ....
Big-Eyed Baby Jaguar Is Not the Right Emblem for the Namesake Carmaker 27 Feb 2021, 8:40 UTC · by Part of the Jaguar Land Rover group, the present-day Jaguar was born into the world in 1922 as the Swallow Sidecar Company. Its cars are currently identified by two logos, the leaping jaguar at the rear and the roaring jaguar up front, but there was a time when another badge might have spelled trouble for the brand. 2 photos Initially created by two motorcycle lovers, William Lyons and William Walmsley, the company was transformed into S.S. Cars Limited about a decade later. That went fine for a while, and the company’s logo, with the SS lettering trapped inside the stylized body of an eagle with tails and wings but no head, didn’t offend anyone. Then Nazi Germany came along, and SS became a symbol for something else entirely. ....
autoevolution 20 Feb 2021, 10:58 UTC · by Car logos have long become a symbol of status. All carmakers use them, because people and companies have a soft spot for attesting they belong to something greater, but for some, especially the ones in the business of making products for niche segments, these logos are of particular importance. 1 photo Of all the car companies now operating around the world, there is perhaps not one more self-aware than Ferrari. The Italian company has gained a reputation for being unforgiving towards everyone who through thought or action may damage its image. We wonder how would they feel about someone messing around with their precious logo. ....
autoevolution 14 Feb 2021, 9:22 UTC · by Probably ever since they became aware of themselves, humans have loved to belong. Whether it was a larger tribe, a smaller pack, or a tiny family, humans have always looked for comfort in the midst of kindred souls. And what better way to show everyone else they belong than to use symbols? 1 photo Things like coats of arms of family crests may not be as widespread today as they once were, but we can still see their descendants all around us, in the form of company logos. And few are as visible as the ones displayed on cars. These badges have been around since forever, and the most recognizable are the ones that symbolize impressive powerhouses. ....