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Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions

Promotion of non-evidence based tests and treatments using empowerment messages risks women being overdiagnosed and overtreated, argue Tessa Copp and colleagues

Commercial organisations have an extraordinary influence on population health through how they engage with and shape social movements to market their products.1 Corporations have historically exploited health agendas by prioritising messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.2 This phenomenon has now expanded across women’s health. Feminist narratives of increasing women’s autonomy and empowerment regarding their healthcare, which first arose through early women’s health movements,34 are now increasingly adopted by commercial entities to market new interventions (technologies, tests, treatments) that lack robust evidence or ignore the evidence that is available.

Increased awareness and advocacy in women’s health are vital to ove ....

United Kingdom , Kirsten Mccaffery , Leah Hardiman , Jenna Smith , Sweekriti Sharma , Minna Johansson , Ray Moynihan , Shannon Mckinn , Jenny Doust , Tessa Copp , Jolyn Hersch , Research Council Of Australia , Committee Of Preventing Overdiagnosis , Scientific Committee Of Preventing Overdiagnosis , University Of Gothenburg , American College Of Obstetricians , Embryology Authority , International Code Of Marketing Breastmilk , National Health , Global Center , Feminine Forever , American College , Choosing Wisely , United Kingdom Human Fertility , International Code , Sustainable Healthcare ,

Attention deficit/hyperactivity disorder (ADHD) in children: more focus on care and support, less on diagnosis

ADHD diagnoses continue to increase, but Luise Kazda and colleagues argue that the push for diagnosis could be hampering access to care and support for children

### Key messages

The prevalence of attention deficit/hyperactivity disorder (ADHD) in children has been rising for several decades,1234 including in countries with previously low rates.5 In Germany, for example, the prevalence of ADHD in children rose by 77% over 10 years, from 2.2% in 2004 to 3.8% in 2013.6 Enhanced awareness of mental wellbeing and neurodiversity during the covid-19 pandemic has led to a change in public discourse around ADHD.78

Highly viewed videos on social media describe a variety of ADHD symptoms and encourage viewers to seek diagnostic evaluation.8910 Many of the most highly viewed TikTok videos (the #adhd hashtag stands at over 30 billion views) are easy to understand and relatable, but most provide content created by non-healthcare professionals that is often misleading or wrong,10 ....

City Of , United Kingdom , Luise Kazda , L Kazda Luise , Katy Bell , Fiona Heath , Trae Thomas , Alexandra Barratt , Leah Hardiman , National Health , United Kingdom Royal College , Initiative In Human Health , Program Grant , Research Council , Statistical Manual , Mental Disorders , Clinical Practice Guidelines , Treatment Study , General Practitioners , Wiser Healthcare , Medical Research Council , Human Health , Environmental Change ,

$16m investment to boost maternity services

$16m investment to boost maternity services
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Leah Hardiman , Shannon Fentiman , Health Services , Mental Health , Ambulance Services , Chief Midwife Officer , Maternity Roundtable , Queensland Government , Health Workforce Forum , Ministerial Maternity Roundtable , Women Shannon Fentiman , Chief Nursing , Midwifery Officer , Newborns Consumer Care , Minister Shannon Fentiman ,

Gestational Diabetes Diagnosis May Not Benefit Women, Babies

Gestational Diabetes Diagnosis May Not Benefit Women, Babies
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