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Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions

Promotion of non-evidence based tests and treatments using empowerment messages risks women being overdiagnosed and overtreated, argue Tessa Copp and colleagues

Commercial organisations have an extraordinary influence on population health through how they engage with and shape social movements to market their products.1 Corporations have historically exploited health agendas by prioritising messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.2 This phenomenon has now expanded across women’s health. Feminist narratives of increasing women’s autonomy and empowerment regarding their healthcare, which first arose through early women’s health movements,34 are now increasingly adopted by commercial entities to market new interventions (technologies, tests, treatments) that lack robust evidence or ignore the evidence that is available.

Increased awareness and advocacy in women’s health are vital to ove ....

United Kingdom , Kirsten Mccaffery , Leah Hardiman , Jenna Smith , Sweekriti Sharma , Minna Johansson , Ray Moynihan , Shannon Mckinn , Jenny Doust , Tessa Copp , Jolyn Hersch , Research Council Of Australia , Committee Of Preventing Overdiagnosis , Scientific Committee Of Preventing Overdiagnosis , University Of Gothenburg , American College Of Obstetricians , Embryology Authority , International Code Of Marketing Breastmilk , National Health , Global Center , Feminine Forever , American College , Choosing Wisely , United Kingdom Human Fertility , International Code , Sustainable Healthcare ,

Women with PCOS can stress less about fertility

Researchers from The University of Queensland have found that women with polycystic ovary syndrome (PCOS) respond well to fertility treatments and have the same birth rate as women without the condition ....

Katrina Moss , Jenny Doust , University Of Newcastle , Uq School Of Public Health , Australian Longitudinal Study On Women Health , Australian Government Department Of Health , University Of Queensland , Public Health , Australian Longitudinal Study , Australian Government Department , Aged Care ,

PCOS patients can achieve same birth rates with treatment

Researchers from The University of Queensland have found that women with polycystic ovary syndrome (PCOS) respond well to fertility treatments and have the same birth rate as women without the condition. ....

Katrina Moss , Jenny Doust , University Of Queensland , University Of Newcastle , Australian Longitudinal Study On Women Health , Uq School Of Public Health , Australian Government Department Of Health , Public Health , Australian Longitudinal Study , Australian Government Department , Aged Care , Polycystic Ovary Syndrome , Public Health ,

Study shows women with PCOS respond well to fertility treatments

Study shows women with PCOS respond well to fertility treatments
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Katrina Moss , Jenny Doust , Katrinam Moss , University Of Queensland , Uq School Of Public Health , Public Health ,

Women with PCOS can stress less about fertility

Women with PCOS can stress less about fertility
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

Katrina Moss , Jenny Doust , Uq School Of Public Health , Australian Government Department Of Health , Australian Longitudinal Study On Women Health , University Of Queensland , University Of Newcastle , Public Health , Australian Longitudinal Study , Australian Government Department , Aged Care ,