Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall category’s sales and volumes.
As consumers seek increased value and experience from food and beverages, one of the world’s leading flavor experts highlights the biggest consumer trends this year.
Tea’s inherent functional benefits, positive sustainability messaging and diverse usage occasions, formats and flavor profiles should make it a shoe-in for US consumers searching for healthier options that don’t compromise taste or convenience, and yet it is often overshadowed by other beverage categories, revealing opportunities for brands to better communicate the value proposition of and stories behind their products.
Non-alcoholic beverages continue to gain a foothold, cutting into the overall alcohol market, as brands like Longbottom, HOP WTR, and hiyo tap into consumer demands for quality, functionality, and health.