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BW Businessworld
Lava is preparing to launch smartphones at every price point for the Indian market.
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The Year 2020 witnessed a comeback of a very popular Indian smartphone brand-Micromax. The Indian brand made a strong comeback in the country with the launch of 2 new smartphones. This time, another homegrown smartphone manufacturer has announced its comeback in the market. Lava takes on Twitter to announce its official resurgence and revealed the date on which it will be releasing its new device, which is on the 7th of January, 2021.
Announcing the comeback, Lava tweeted The day when Smartphone industry will never be the same again The tweet also mentioned the hashtag - #AbDuniyaDekhegi and #ProudlyIndian.
International and homegrown smartphones launched in India.
New Delhi: The smartphone market in India saw a trend reverse in 2020 given the anti-China sentiments propelled by the border tensions with the country. Several millennials, who form a major chunk of smartphone buyers, are expressing their strong national sentiments, thus committed in their resolve to not purchase Chinese goods, including smartphone.
Here is looking at 5 non-Chinese smartphone brands that launched their smartphones in India in 2020.
Lava
The Made in India Lava launched a host of smartphones in India this year. This included smartphones in the budget range to a little above-affordable range. LAVA Flip, Lava Pulse, Lava Z66, Lava Z61, Lava Z61 Pro were some smartphone that the domestic handset maker made this year.